I’m not the first to write about this topic yet marketers from every niche are still making the same mistakes and blowing their budgets on display ads that don’t perform. So before you call it quits… ask yourself if you are making any of these five mistakes. If so, pay close attention because this is how you can avoid them once and for all.
Mistake 1: Not selling to the right crowd
Not all clicks are created equal. The goal of your ads should never be about getting the most clicks but rather focus on getting relevant clicks. What’s the point of a thousand curious clicks when they are not from the people who NEED your offer and who ultimately will make a purchase? Place your ads on well targeted websites – where your ideal customers hang out.