Yesterday, Twitter announced a change that will make their profile pages look more like Facebook. Today, Facebook comes right back with a design change of their own that has been a long time coming. No, they’re not going to start showing all your Page posts to your followers – wouldn’t that be nice? They are going to update that outdated sidebar with ads that mimic the look of a Facebook post.
Way to go native-ish, Facebook.
The new ad will be the same size and proportion as a desktop newsfeed ad. If you’re running both types of ads, that means you can use the same creative and that means you save time.
But the ease of use isn’t going to help most marketers. What is going to help marketers is the bold statement these new ad formats make.