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Will Turning a Profit Turn Users Off to Tumblr?

posted on March 5, 2013

Selling ads is often equated with “selling out” which can be a big problem for sites that built their reputation on being hip and out-of-the-box.

Tumblr is one of these sites. Essentially, it’s a free blogging tool but it’s developed its own artistic personality. It leans heavily on graphics and moving GIFS. Humor, art and pop culture routinely collide and it’s primarily populated by younger users who use it both as a scrapbook of minutia and a place for social commentary.

tumblr

Tumblr is unique and the site’s rise in popularity has been impressive. Says Forbes:

Tumblr’s tens of millions of registered users create 120,000 new blogs every day, for a total of 86 million and counting, which drive some 18 billion page views per month.

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Google Releases New Click to Download App Ad

posted on March 4, 2013

google app promotionIt’s hard to stand out in a crowd, especially if you’re a brand new mobile app from a small company but Google is here to help. They’ve just released a new AdWords add that lets users download an app directly from iTunes or the Google Play store.

Seriously, Google, you’re not going to leave a dollar on the table are you?

Google’s been using Click-to-Download ads since 2010 (can you believe it), but this new version makes the process easier and smarter.

The biggest change is in the delivery. The new system is designed to show the ad only to the right type of mobile user. Promoting an iPhone app, it won’t show up on an Android phone. Not iPad friendly, the app ad will only show up on an iPhone.

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AdAge Survey Shows Slow Move Toward More Paid Facebook Advertising

posted on February 25, 2013

adage facebook marketing 1When you talk to marketers, they often make Facebook sound like a necessary evil. Hardly anyone is thrilled with the format, the sudden changes in visibility or the ROI but the overwhelming majority still use Facebook to promote their business.

Ad Age and CITI conducted a survey of 701 marketers and media execs to find out what they thought about Facebook. They matched their January 2013 results to a survey from last June and found a rise in paid usage.

61% of those surveyed are now using Facebook advertising, that’s up from 55%. A slightly higher percentage said they plan to increase their Facebook ad budget either “modestly” or “significantly” in the coming year.

I’m not sure if that’s a vote of confidence, or an act of capitulation.

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Twitter Opens Up Ad Tools to HootSuite, Salesforce and More

posted on February 20, 2013

twitter-bird-blue-on-whiteOver the past few years, Twitter has rolled out a number of advertising options designed to insert brand messaging seamlessly into the Tweet stream. It’s been a slow process, which I’m sure has frustrated more than one ad manager but the process is working and today, they took the next step.

Twitter is now opening up their system to allow advertisers to manage their Promoted Tweets from a third-party dashboard such as HootSuite.

The new API (application programming interface) makes ad placement more flexible and changes can be made on the fly to take advantage of specific time periods or external events (Like a blackout at the Super Bowl.) It will also be easier to buy ads and automate the entire ad system.

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New York Times Tests Spark Stories: Matching Ads with Stories Trending on Twitter

posted on February 20, 2013

new york timesDigital subscriptions and online advertising haven’t turned into the gold mine newspapers were hoping for when they made the transition from print to screen. But when you look at the history of the newspaper industry in this country, digital is relatively new, so they’re still working out the kinks.

What they need are some fresh ideas and the New York Times has that covered.  Michael Zimbalist, head of the NYT’s research and development department, talked to Beet.TV about a new concept in ad targeting. It’s called “Sparking Stories” and it ties ads together with articles that are trending on Twitter.

Zimbalist says his team has learned a lot about demographics and the lifespan of a news article by watching it move through the Twittersphere.

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Windows 8 and the New York Times Explore New Concepts in Advertising

posted on February 13, 2013

swipe upWhen my son was little, we had a computer program called Living Books: Arthur’s Teacher Troubles. Each page had a variety of objects you could click on which would make them do different things. Doors opened, ballerina’s danced and cookies jumped up and sang do-wop style. We loved it and who wouldn’t. There’s something irresistible about interacting with information on a page.

Before the computer, it was the pop-up book with paper sliders and doors and spinners. Now, we have the tablet.

Tablets are the perfect interactive device. With a tablet, you can manipulate data with your fingers, watch video with a poke and listen to the sound of what’s on the page. The only things missing are smells and texture. But as far as we’ve come, we still have a long way to go toward creating content that truly takes advantage of a tablet’s abilities.

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Google Gets Big Court Win on Advertising Down Under

posted on February 6, 2013

GavelIs Google a publisher or simply a relayer of information? That’s an important question from a legal standpoint. Google’s enemies / competitors want to go after Google no matter which position is taken.

Based on a decision coming from Australia though, they may have a tougher time than they might like if courts in other parts of the world follow suit.

Reuters reports

Google Inc won a landmark court case on Wednesday when Australia’s High Court ruled that it had not engaged in misleading behavior with its sponsored links and that it was not responsible for messages conveyed by paid advertisers.

The ruling helps Internet providers and search engines argue that they are not publishers, but simply carriers of information provided by third parties.