Are you ready to sign up yet?
According to a new survey by Adaptly for Facebook, there’s nothing to be gained by being a nag. In fact, the numbers say you’re better off telling a story and saving the call to action as your punchline at the end.
To test the theory, they ran two, 3 unit campaigns for Refinery29. They served them up to a lookalike audience then watched the responses roll in.
The first set, the sequenced ads, began with a general, brand awareness message. 4 days later they ran a product information ad, 4 days later a specific call-to-action with an email sign-up.
You can see all three ads here.