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New York Times Tests Spark Stories: Matching Ads with Stories Trending on Twitter

posted on February 20, 2013

new york timesDigital subscriptions and online advertising haven’t turned into the gold mine newspapers were hoping for when they made the transition from print to screen. But when you look at the history of the newspaper industry in this country, digital is relatively new, so they’re still working out the kinks.

What they need are some fresh ideas and the New York Times has that covered.  Michael Zimbalist, head of the NYT’s research and development department, talked to Beet.TV about a new concept in ad targeting. It’s called “Sparking Stories” and it ties ads together with articles that are trending on Twitter.

Zimbalist says his team has learned a lot about demographics and the lifespan of a news article by watching it move through the Twittersphere.

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Windows 8 and the New York Times Explore New Concepts in Advertising

posted on February 13, 2013

swipe upWhen my son was little, we had a computer program called Living Books: Arthur’s Teacher Troubles. Each page had a variety of objects you could click on which would make them do different things. Doors opened, ballerina’s danced and cookies jumped up and sang do-wop style. We loved it and who wouldn’t. There’s something irresistible about interacting with information on a page.

Before the computer, it was the pop-up book with paper sliders and doors and spinners. Now, we have the tablet.

Tablets are the perfect interactive device. With a tablet, you can manipulate data with your fingers, watch video with a poke and listen to the sound of what’s on the page. The only things missing are smells and texture. But as far as we’ve come, we still have a long way to go toward creating content that truly takes advantage of a tablet’s abilities.

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Google Gets Big Court Win on Advertising Down Under

posted on February 6, 2013

GavelIs Google a publisher or simply a relayer of information? That’s an important question from a legal standpoint. Google’s enemies / competitors want to go after Google no matter which position is taken.

Based on a decision coming from Australia though, they may have a tougher time than they might like if courts in other parts of the world follow suit.

Reuters reports

Google Inc won a landmark court case on Wednesday when Australia’s High Court ruled that it had not engaged in misleading behavior with its sponsored links and that it was not responsible for messages conveyed by paid advertisers.

The ruling helps Internet providers and search engines argue that they are not publishers, but simply carriers of information provided by third parties.

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The Skinny on – and Solution to – Facebook Bots Traffic

posted on February 6, 2013

1.13andrew.post.imageLet’s talk about bots, baby.

Last summer, many news sources heavily reported (many would say misreported) stories about a company claiming 80% of their Facebook ad traffic was coming from bots. A small company made a big fuss about it, and since then many have stated they were “way off”; no one to this day knows how much they spent, where they targeted, or who they targeted. There have even been companies that took the method this company claims brought them bots and tried it themselves to dispel the myth with data.

Regardless of the bad reporting, this topic brought up good points about bot traffic and made it the forefront of discussion for quite some time within the marketing and tech community, eventually forcing Facebook to talk about it, which is a good thing.

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Facebook (Sort Of) Agrees to Display AdChoices Icon on Targeted Ads

posted on February 5, 2013

adchoicesFacebook has agreed to start displaying the famous, blue AdChoices triangle on all ads that use behavioral targeting — with one modification. According to AdAge, the icon will only pop up when a user mouses over the X in the top corner of the ad. (It also only applies to ads served through the FBX ad exchange.)

Facebook says this is the way their users expect to uncover ad information and they’re right to some extent. Currently, that little x in the corner of an ad leads to three options: hide this ad, hide all ads from this company, or about this ad. If you choose “about this ad,” you’re whisked away to the home page for that ad network. From there, you can decide to opt out. Unless it’s a Facebook ad. When I clicked through on that link there was no opt-out option that I could see.

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Huffington Post to Serve Ads Alongside New Comment Conversations

posted on January 28, 2013

The ability to leave comments is both a blessing and a curse for content sites. On one hand, they’re an invitation to drown a site in spam, they can be nasty and they can start fights between members of a community.

On the upside, they can start fights between members of a community. Come on, you can say you hate it when people start taking swipes at each other but a good text-based donnybrook can drive a ton of traffic.

The Huffington Post has found a way to capitalize on that traffic with their new feature called Conversations.  When a comment gets replies, this button appears at the end of that section.

huffpost conversation button

Click through and you get a pop-up that looks like this:

huffpost conversation

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1 in 5 Facebook Ad Dollars is Spent on Mobile

posted on January 22, 2013

This past September, Facebook crossed the one billion member mark. 600 million of those people accessed the site using a mobile device.  The majority of smartphone hits are coming in off of an Android device, while Apple’s iPad accounts for the majority of the tablet hits.

What’s really incredible is that one year ago, Facebook didn’t have ads on their mobile apps but once they filed their IPO it became a huge priority.

A year later, its an entirely different picture:

facebook-ad-spend-by-device

The numbers come from a report by Kenshoo Social and eMarketer agrees, they’re in the right ballpark. They quote stats from Cowen and Company which come in with a slightly lower split but it’s still good news for Facebook. Look at the predicted climb over the next few years.