Have you ever watched a herd of buffalo or deer?
Ever seen hundreds of small fish school together and move in one fluid movement?
As you may already know, they do that in order to protect themselves from a single large predator. It often works, as the predator will mistakenly believe the prey is too large to consume, or get’s blocked out by a massive wall of bodies.
There’s a new herd on the traditional media landscape.
Four large newspaper companies–The Tribune Company, Gannett Company, Hearst Corporation, and The New York Times Company–have decided there’s safety in numbers and so have joined forces. Between them they’re creating quadrantONE and each will allocate a portion of its online advertising space to the new company.
As the NYT reports: