Marketing Pilgrim's "Display Advertising" Channel

Sponsor Marketing Pilgrim's Display Advertising Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Adds Features to Custom Search Engines

Google has announced enhanced features for custom search engines: the integration of sitemaps and AdSense for Search.

The new features will improve search results in a Google custom search engine for your site if you utilize sitemaps:

Custom Search is built on top of the Google index. This means that all pages that are available on Google.com are also available to your search engine. We’re now maintaining a CSE-specific index in addition to the Google.com index for enhancing the performance of search on your site. If you submit a Sitemap, it’s likely that we will crawl those pages and include them in the additional index we build.

Your Ad Profile: What Sites Think They Know About You

Have you ever wondered what information advertisers are collecting about you? More often than not the individual advertising that you are seeing when you visit your favorite website is based on an advertising profile that has been built up over time based on your individual online behaviors.

CNET is reporting that Jeff Weiner, Executive Vice President of Yahoo’s Network Division, can already imagine a day in the not too distant future where when you see an advertisement on Yahoo, there would be an icon that would allow you to view your ad profile so you can understand why that particular advertisement was delivered to you.

The icon would lead you to a page containing all of the information Yahoo was using to build your ad profile and provide you with the opportunity to correct any misinterpretations on your ad profile or potentially even turn off the profiling all together.

Cox Enterprises Sees Future in Self-Service Ad Network, Acquires Adify

Is the future of advertising networks in the hands of those that decide to build their own? Cox Enterprises must think so as it has shelled out a rumored $300+ million for Adify, a self-service ad network that enables publishers to build their own ad network.

According to paidContent, Adify had been on the scout for investment funding but instead found a buy-out deal even more tempting.

Cox, long an advocate of targeted advertising, the company can well afford an acquisition like this—particularly if it can find a way to blend the niche ad net power with its digital cable products while it continues to make money from third party

Court Orders Negative Match on Trademarked Keyword

It appears that US courts are getting more and more savvy about Internet marketing (or US attorneys are getting more and more savvy about their “expert” witnesses in these cases!). Last week, the 11th circuit court ruled that meta keywords aren’t effective for SEO (so trademark infringement in them didn’t really matter anyway), and the US District Court in the middle district of Florida ruled that a trademark infringing AdWords advertiser would have to use negative keyword matches in future searches.

As Eric Goldman reports, in Orion Bancorp Inc. v. Orion Residential Finance LLC, Orion Bancorp (the trademark holder) sued Orion Residential Finance (the accused infringer) for using the trademarked term “Orion” in AdWords ads. Orion Bancorp not only won their case, but also got the judge to issue an injunction against Orion Residential Finance to apply to future search engine advertising campaigns, barring them

Google: FTC Would Sign Off on Yahoo Deal

As Andy mentioned in today’s Pilgrim’s Picks, Reuters reports that Google’s confident about the proposed ad deal with Yahoo receiving the OK from the FTC.

If you don’t remember, almost three weeks ago, Yahoo announced that they would conduct a two week test of Google’s AdSense for Search program. A scant eight days later, Yahoo was reportedly very happy with the deal—and talking about making the arrangement permanent.

Reports surfaced late last week that the US Department of Justice was investigating the deal, which could possibly be a prelude to an FTC investigation.

An anonymous source, presumably someone inside or close to Google, told Reuters:

Google believes such a partnership would not be anti-competitive because it would be an arrangement in which Yahoo would use Google’s more profitable search advertising platform to make more money for itself.

Google Ads for Mobile Phones Get Images

Google AdWords advertisers who want to show ads on mobile phones had just one choice – text ads. Now they can also run banner ads – or as Google calls them “mobile image ads.” They are like regular banner ads but smaller.

All of the mobile image ads are keyword-targeted. You pay only when someone clicks on the ad (unlike many others that charge per impression or how many times your ad is viewed). There are four sizes of banners to choose from: (305 x 64), (215 x 34), (192 x 53), (167 x 30). The ads display the URL that they go to and the links must go to a mobile web page.

Yodle Becomes Authorized Google AdWords Reseller

Yodle, a company that focuses on local internet advertising, has been accepted as an authorized reseller of Google AdWords(tm). The program is to help companies focus on paid search for small businesses.

According to a Nielsen survey, 74% of people said they use search engines to find local business. Yet, only 3% of local marketing budgets are spent online. When it comes to paid search, it’s somewhat easy to start, but difficult to manage. If you don’t manage it well, your turning on the faucet and letting money run out.

“Most small businesses have not yet adopted online advertising since it requires specific tools, skills and more time than a busy small business owner is willing to spend,” said Yodle CEO Court Cunningham.