Marketing Pilgrim's "Display Advertising" Channel

Marketing Pilgrim's Display Advertising Channel is sponsored by AdClarity. AdClarity helps online media buyers and planners uncover their competitors’ media plans, campaigns, creatives, best performing publishers, mediators and traffic sources.

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!


Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

Screen Shot 2014-01-28 at 8.57.07 AM

It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

Screen Shot 2014-01-28 at 9.00.39 AM

So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.


Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.

Study Shows Consumers Actually Enjoy Interruptive Takeover Ads. Huh?

bamIf there’s one thing I truly despise on the internet, it’s an advertisement that pops up and blocks a site when I’m trying to read an article. But Undertone says I’m just plain crazy because their new study shows that people actually prefer these over-grown monstrosities.


I’m not calling them liars or anything but there has to be a problem with the question or something.

On the list of things I will believe:

Full-screen takeover ads drove 124% greater unaided brand recall than standard display ads.

That’s not surprising. It’s much easier to remember the cow you almost hit because it was standing in the middle of the road than a cow on the side of the road.

SMBs Say They’ll Spend More Money on Direct Mail and Banner Ads in 2014

SBMF-2014-InfographicSmall business owners don’t have a lot of wiggle-room in their budgets so how they spend their marketing dollars every year is a big decision. A misstep here could lead to red ink by Christmas but the right move could result in raises for everyone.

Marketing forecaster Ad-ology surveyed more than 1,000 small business owners and marketing decision makers to see how they planned to allocate their budgets in 2014. The answers might surprise you. They sure surprised me.

The infographic you see here is an overview of predicted spending. It’s a little small, so I’m going to pull out a few sections for a closer look. You’ll find a readable copy of the graphic here.

Testing, Testing, Facebook Tests Their Own Mobile Ad Network

Facebook app screenAfter telling businesses that their Pages aren’t engaging enough to make the grade, Facebook announced a feature that’s aimed directly at businesses on Facebook. Big difference? The first one was free, the second one is paid.

Starting right now, Facebook will begin testing ads in the mobile app.

As mobile continues to move to more app-based experiences, advertisers want to reach people spending their time in apps and developers need new ways to make money.

All true.

To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps. Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook.

Google’s Busting Bad; 350 Million Ads Get Kicked to the Curb

Bad AdsIf you think you’re going to use Google to help sell your phony designer handbags, over-the-border pharmaceuticals and bogus tech services, think again. There’s a new sheriff in town and he’s not going to tolerate any ads that aren’t forthright and honest.

Google’s busting bad. . . advertisers, that is and it’s working in both real-time and as a deterrent for potential transgressors. In 2013, they removed 350 million bad ads and banned more than 270,000 bad advertisers. Says Google, “To put that in perspective, if someone looked at each of these for one second, it would take them more than ten years to see them all.”

That’s insane. I had no idea there were that many scammers in the world. I guess when you wave a fast buck in front of some people, they just can’t help themselves.

Facebook Auto Ads Drive More People to Consider the Advertised Brand

Facebook commissioned a study about Facebook automobile ads and guess what they found out. They found out that Facebook ads work. So, this isn’t exactly an unbiased study, but let’s look at the results anyway.

Facebook Automotive Ad Survey

The study examined actions related to five major automotive campaigns on Facebook. Overall, they found that more people do more research on the brand they saw advertised. There was a 37% lift in brand site visits, 17% lift on brand page visits on automotive-endemic sites and 11% lift in brand search activity.

What’s really interesting is the flip side. comScore, the company that administered the study, says that they saw a notable decrease in competitive brand and model searches.