Modern display advertising is a balancing act. You need an ad that is “native” enough so it flows seamlessly through the surrounding content without annoying the viewer but at the same time it has to be different enough to pop and grab the viewers attention.
Yahoo and YouTube are both experimenting with some new options that, at a glance, appear to work quite well.
Yahoo Image Ads
Yahoo just launched this new type of ad that fits neatly into the ever-popular slide show. They say the ad “harnesses the beauty of HD images for vivid, personal and emotional brand storytelling.”
I find it funny that they use the word “vivid” then use a softly muted photo as their example.