Several major Google advertisers seem to have adopted a common war cry – “Get these pigs off of our backs!”
The tactic is called “piggybacking” and major corporations are tired of Google pimping out their valuable trademarks to smaller companies.
With piggybacking, smaller and lesser known advertisers use a large corporation’s well branded and recognized trademarks in an effort to enhance their ability to draw more qualified traffic from Google Adsense listings. The problem is not a new one. In fact, it has been occurring for several years despite Google’s written policy against the practice.
The question is “If Google has a policy against the practice, why does it continue to occur with such frequency?” Can you say – Moolah? Yes, the “do no evilers” at Google seem to be turning a blind eye, lest they disrupt that free flowing revenue stream called Adsense.