It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing.
What makes the new Community Branding platform different? As MySpace says in their release:
“Community Builder is the next evolution of the MySpace brand profile — a more flexible solution that puts creative freedom and control into the hands of advertisers to ensure that a community stays dynamic and interesting in between major campaigns and projects,” said Bryce Emo, Senior Vice President of Sales, MySpace.