Just what we want to hear – bad news about the housing market, but this time online. Turns out online searches didn’t have as significant impact on homebuying or renting decisions as we may have hoped. That doesn’t necessarily mean real estate sites should pull back their budgets though.
The Pew Internet & American Life Project Survey, September 2007 found that buyers even more than renters used the Internet most to search for real estate (links to a PDF summary of the study). They surveyed 2,400 adults about how they use the internet to research homes or apartments.