Have you ever thought about the enormous amount of data your broadband internet provider could collect from you? The sites you visit, your spending habits, even which products seem to catch you eye.
Well, with online advertising’s $45 billion yearly budget going mostly to the likes of Google, your broadband provider is getting tired of being left out of the party. What’s to stop Charter Communications from monitoring all of your web activity, then selling you targeted ads–or at least selling your browsing habits to the highest bidder?
Fortunately, as CNET explains, there are a whole host of laws in place that prevent broadband service providers from doing just that. But, that’s not stopping them from testing the limits of the law.