Are display ads in the future for Google Image Search SERPs?
Marissa Mayer talked to Bloomberg Radio earlier this week and she didn’t deny the possibility:
We haven’t found a proper way to monetize image search to date. You may see us roll out an ads-image search in the future, but when we do you’ll know that’s because we found a way that ultimately enhances user happiness with the product.
Even more interesting was the information Mayer provided on their previous attempts at monetizing image search:
Google calculated in 2006 that it was giving up as much as $200 million a year by not including text advertisements with its image search results, and that figure has probably increased since, Mayer said. Trials showed that text ads drove people away from conducting image searches, and Google dropped that idea.