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Google Sells off Search Marketing Division of DoubleClick

Last March Google acquired DoubleClick and it’s affiliate and search marketing arm Performics. That sent some chills up the spine of a lot of companies who saw it as a conflict of interest. Today it was announced that Google is selling a part of Performics, to Publicis Groupe, one of the top four global advertising companies.

Just this June Google rebranded Performics to the “Google Affiliate Network” but seemed to have done little else with the division. That was a relief since Google is the world’s largest search engine and they owned a company who tried to get their clients to the top of search results.

Next Stop for Newspapers……Total Humiliation!

As internet marketers we have a great opportunity to gloat over the new depths that the newspaper industry has fallen to. Advertising revenue is continuing a steady decline, there are massive layoffs at many of the major newspapers and now many are on the selling block. Only thing is there is a bit of a problem….no one is buying.

According to an article in the New York Times it appears that newspapers are about as desirable a buy as Expeditions and Tahoes. While people aren’t buying huge vehicles anymore because of their fossil fuel consumption there also appears to be no one shelling out for the marketing’s equivalent to fossils: newspapers.

Time Warner to Split and Sell AOL?

AOLIt seems that Time Warner has had enough of AOL, so it’s expected to announce its division and seek buyers, according to the WSJ.

If the paper is correct, Time Warner will split AOL’s dial-up services from its online advertising unit and seek a buyer for one or both new entities.

Both Microsoft and Yahoo have expressed an interest in the more lucrative online advertising unit, with Yahoo apparently offering more than what Wall Street estimates it’s worth.

The Yahoo discussions have valued AOL at around $10 billion, excluding the dial-up business. In contrast, Time Warner’s current stock price — around $14 — suggests a value of no more than $3 billion to $4 billion for the ad-sales and content businesses, some analysts say.

Marketing to Tweens Online

Tweens, the age group between 8-12 years old are unique in that they are the first group to have grown up with computer and internet access. They are also getting mobile phones and more grow up using them.

My son who is almost 8 has grown up watching me blog and is now obsessed with Club Penguin. I admit it’s a little disconcerting of thinking to marketing to him or the kids his age. But where there is a market…there are marketers…

My son is a child, but as the article by Marketing Vox suggests, soon he may begin to explore what it means to be a teenager (which I’m far from being ready for). Being a teenager for Tweens means freedom – including freedom to make purchases. And this age group has money to spend (and they can be relentless in their requests to spend it!).

Advertisers Get More Control on Google’s Content Network

Google AdWords advertisers that run content-targeted ads are going to have a easier time managing their campaigns. Until now the content and keyword ads were managed separately. A new feature combines both keyword-targeted ads and placement-targeted ads into one campaign and both will show ads based on keywords.

According to the AdSense blog: “Advertisers can now combine keywords and placements in the same campaign to more precisely target where their ads appear on the Google content network and how much they pay for them. The content network is Google’s advertising distribution channel comprised of hundreds of thousands of high-quality websites, news pages and blogs that partner with Google to display targeted AdWords ads.”

No Credit Card? No Problem. Chinese Online Purchasing Keeps Growing

By Frank Reed.

Since I learned a week ago about the Chinese and their dedication to workarounds regarding blogging, I have looked for other things that this ancient culture is doing to move itself into a modern economic powerhouse. I used to think that it would be best for my kids to learn Spanish as a second language here in the US but based on what might be coming down the pike from Asia, they may need to know Mandarin to compete in the future global economy.

Forecast Calls for More Online Advertising Spend; Who’s Keeping Score?

As an internet marketer, any report of an increase in online ad spending brings a smile to my face. And a new forecast by ZenithOptimedia is the latest reason for happiness.

Zenith’s original forecast, made in March, said the Internet would account for 9.7 percent of global ad spending this year, for a total of $47.5 billion, and 12.3 percent in 2010, or $66.9 billion.

In the new forecast, Zenith predicts that online spending will exceed 10 percent of all advertising in 2008, for a total of $52.2 billion, and in 2010 account for 13.6 percent, or $78.2 billion.

Makes you want to grab the champagne, right?

But, with all these forecasts, studies, estimates, and whatnot, where’s the accountability? Who’s logging these numbers and then looking back at their accuracy?