Yodle, a company that focuses on local internet advertising, has been accepted as an authorized reseller of Google AdWords(tm). The program is to help companies focus on paid search for small businesses.
According to a Nielsen survey, 74% of people said they use search engines to find local business. Yet, only 3% of local marketing budgets are spent online. When it comes to paid search, it’s somewhat easy to start, but difficult to manage. If you don’t manage it well, your turning on the faucet and letting money run out.
“Most small businesses have not yet adopted online advertising since it requires specific tools, skills and more time than a busy small business owner is willing to spend,” said Yodle CEO Court Cunningham.