Two weeks ago, Andy brought you the B2B Lead Generation handbook. Without further ado, we now bring you B2C.
Search Engine Optimization (SEO) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. “Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.
Some of the highlights from company respondents:
- A greater proportion of lead generation budget is being spent on online (on average, 53%) than offline (44%).
- Compared to 2007, PPC is getting a bigger proportion of online lead generation budgets even though natural search is perceived to be better value for the money.