While paid search is still the top tactic for internet marketers, more competition and higher costs has dampened enthusiasm. However, SEO (search engine optimization) is more popular with marketers because of its lower cost and high returns.
“SEO continues to increase in popularity. Its low costs and high returns make it a leader among more than half (57%) of the marketers surveyed. Those numbers were 45% in 2006 and 33% in 2005.”
That’s according to MarketingSherpa’s 5th Annual ad:tech Survey. The survey received 421 responses from top internet marketers. These marketers decide how to spend large marketing budgets for well-known brands.
MarketingSherpa asked what worked in the past 12 months and how they plan to budget for the next year.
Here are some additional findings: