We now return to the Young and the Profitless… Apparently Nick got tired of waiting around for Stacey to wise up and Brad to stop using their friendship, and he’s going his own route. That’s right,
Nick News Corp is ready to take on Internet advertising on its own with the launch of its niche ad network this week.
The ad network, Worthnet.Fox, is designed to appeal to “a growing class of executives who spend time in myriad global regions, as economic borders dissolve amid international expansion,” as Reuters puts it. The network will focus on financial news and advice.
At launch, they announced that they had 30 partners including MarketWatch, Barron’s and the Dow Jones-owned Wall Street Journal. Since News Corp acquired Dow Jones in December, it seems that the ad network is designed to help Dow Jones.