Let’s assume you spend $50,000 per year on ALL of your online advertising. What if you could spend just 1% of that budget and potentially increase the visibility, clickability, and conversions of all your online ads?
Enter MarketingSherpa’s 2008 Online Advertising Handbook & Benchmarks. (affiliate)
The handbook’s 200+ pages are packed with a wide selection of industry stats, best practices, and tactical information to help increase the effectiveness of your online advertising. Here’s an outline of the handbook’s chapters:
- Online Advertising Business & Budgets.