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SEM is so powerful, so successful, that there’s a relentless quest to find the “next search.” Attendi, a startup that launched today at the Demo conference, applies search to instant messaging conversations.
To join Attendi, you create a profile that can include blogs, keywords, favorite web sites and your social networks; the idea is to position yourself as an expert on whatever you want — cooking, motorcycles, SEM. Automatically generated tag clouds attached to profiles show what else you’re up to speed on.
Other people can come to the site and search for experts who are logged in, then request a chat. Your profile is rated as more relevant to a topic, the more people chat with you. In addition, Attendi indexes all the chats and makes them searchable. So, even if someone isn’t online, you can read what they said to someone else.
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Google illustrates click fraud for their advertisers, stating that they automatically compensate for virtually all click fraud by using a click fraud rate that they know is too high. By creating “false positives” in click fraud, Google ensures that their advertisers aren’t overcharged. Google refers to this as “proactively detecting” click fraud, and states that on average 10% of all clicks are invalid clicks which fall into this category:
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