You might notice by now that the Marketing Pilgrims appreciate numbers about online spending. In particular I like the ones that capture the interplay between the on and offline world.
How is this being done? I’m sure there are other examples but Google has put their technology in certain models of cars. They are also planning to put driving directions via Google Maps at the gas pump. And when I did a search to see what people near me are searching for online, I was surprised how many searches are for cars by specific brand name and location. This is an opportunity.