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Auto Industry Banks on Internet Advertising

You might notice by now that the Marketing Pilgrims appreciate numbers about online spending. In particular I like the ones that capture the interplay between the on and offline world.

How is this being done? I’m sure there are other examples but Google has put their technology in certain models of cars. They are also planning to put driving directions via Google Maps at the gas pump. And when I did a search to see what people near me are searching for online, I was surprised how many searches are for cars by specific brand name and location. This is an opportunity.

Google Online Marketing Contest Coming Soon

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Since I’m an optimist I try to imagine they do it mainly to encourage innovation and better solutions to the world’s problems both on and offline. Even if that’s not the whole story, it’s very feel good. It infuses a sense of fun and open-mindedness since they are always a bit quirky are aimed a broad age and range of people.

Contests can be a good way to get things done and you don’t have to fly people to company headquarters either. Guy Kawasaki got his book cover designed by running a contest.

Google Gives Publishers More Control of Ads

Soon it will be easier to control what Google ads show on your web site. With the launch of the Ad Review Center, publishers can manually approve or block ads that show on their site. That means you can block ads that you find offensive, ads that are poorly targeted, or ads from your competitors – all in one place.

Google is quick to point out that blocking ads may not always be the best strategy. That’s because ads are in an auction and more ads means more competition and therefore a higher payout. The default setting will be “auto-allow” so ads will run unless you block them. Inside the Ad Review Center you can review all your ads at one time. If you choose you can manually review ads but it will stop them from running on your site for 24 hours.

Search Insider Summit: Search Ad Intelligence from Microsoft

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (“Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Session description: Expanding and optimizing keyword lists doesn’t need to be complex or time consuming. This session will provide a preview adCenter’s latest innovation – the adCenter Add-in for Excel 2007 and how it can be used to rapidly and easily build out or expand keyword lists and plan keyword strategy.

Presenters:

  • Stacey Harris, Agency Marketing Manager, Microsoft

The New Search Engine Battle

It’s not a good day to be Google. First Ask premieres AskEraser, now they’re losing customers (well, at least one) to Microsoft.

Yes, folks, gear up for the newest battle between the search engines: whose agency can steal the most customers from one another? While the Google/DoubleClick merger is still pending FTC approval (eight months after the announcement), it looks like this is the next way for search engines to one up one another.

So who is this customer that left DoubleClick for aQuantive/Microsoft? MediaPost reports:

This month, Microsoft will begin serving all contextual ads to CNBC.com and its 2.6 million unique monthly visitors, while the display ad end of the deal is expected to begin in March 2008.

The New York Times Sees Traffic Spike

The NYTimes.com is seeing 64% more traffic to their site ever since they stopped charging to access the site this past September. The site was converted to free access when they took away what they called TimesSelect. According to comScore, that move gave them an extra 7.5 million readers worldwide. This was as measured from the end of August through the end of October (November numbers are not out yet). Monthly pageviews went up 52 percent also – to 181 million.

TimesSelect was $49.95 a year, or $7.95 a month and free to print subscribers, teachers, and students. The Times is making its archives from 1987 to the present without charge, and public domain years from 1851 to 1922. Other years will be mixed with some content free and some paid.

YouTube Expands Advertising Partnership Program Again

Back in May of this year, YouTube began allowing its “most popular and prolific original content creators” to become partners and receive profits from ads displayed alongside their videos, and other revenue sharing models. These lucky few included such noted contributors at lonelygirl15. Despite promises to bring the program to more of their content creators, for the last seven months there hasn’t been any news on this front.

Today, YouTube announces that they’re opening up the Partners Program to a much broader group of videomakers. Anyone in the United States or Canada can apply to be in the Partners Program now.

The other criteria:

  • You create original videos suitable for online streaming.
  • You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.