Internet advertising as a whole is steadily rising. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced in early October that Internet advertising has reached a new record of $4.9 billion for the first quarter of 2007. Last year first quarter revenues were at $3.8 billion – a 26 percent increase.
I recently read a MarketingSherpa article on one type of online advertising that is making a small comeback. Some call them banner ads some call them online display ads, but according to MarketingSherpa, they are back in vogue. Why? They are lower cost other online advertising methods. MarketingSherpa published a helpful introduction to this advertising medium.