Ah the eighties. Remember the good old “cola wars”? Well the marketing war being waged today is far beyond the likes of Coca-Cola and Pepsi. Welcome to the search engine wars. The search engine wars, however, have moved past including only the likes of Google, Yahoo! and MSN. The latest saga in the search engine wars involves Google and a non-search engine, Ebay.
Apparently, the ongong feud between Google and Ebay has hit the tipping point, with Ebay announcing today that it has pulled all of its advertising from the Google AdWords program. This action comes after Google threw a party during the Ebay Live conference in Boston earlier this week, possibly in the hopes of luring away customers. The crux of the issue seems to be that Google Checkout directly competes now with Ebay’s Paypal system.