The nonprofit Search Engine Marketing Professional Organization (SEMPO) surveyed over 867 search engine advertisers and SEM agencies to get a picture of the state of the search engine marketing industry. The 2007 SEMPO State of the Market Survey shows that contrary to worries about the economy, search engine marketing budgets have risen even higher than projected.
That’s the findings SEMPO is releasing today at the Search Engine Strategies (SES) conference in New York. They found that things look rosy for the search engine marketing industry. The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007. That’s more than earlier projections of $11.5 billion in 2007. Forecasts for this year was that the industry would reach $25.2 billion by 2011. Again, the projection is up significantly – last year the projection was $18.6 billion.