Shocker—people don’t want to see ads. As marketers, we hear people complain all the time about advertising. It comes as no surprise that BurstMedia’s recent survey found that people don’t like ads—but it’s probably something we should think about.
First, the good news: The survey of 2600 online adults focused specifically on online video and advertising in online video. As we all know, the medium is pretty darn popular—72.1% of respondents viewed video online at least monthly.
As we all know, the primary audience for online video is young, adult males: 33.7% of males aged 18 to 24 viewed online video at least once a day (compared to 17.8% of females in the same age range and 25.4% of males over 25). Even seniors are getting into online video, with 58.6% of respondents aged 65 and over watching.