Facebook just announced that they’re going to simplify their ad process by cutting down the number of options from 27 to less than half of that in addition to making the ads more uniform.
I got stuck on the number 27. I don’t do a lot of Facebook advertising so I was surprised to see there were that many options. As a consumer, there are two kinds of Facebook ads, the irrelevant ones in the sidebar and the irrelevant ones in my news feed. What’s worse is that the sidebar ads always look like something from a beginner – tiny, lousy photos, uninspired text, and no formatting whatsoever.