If there’s one thing I truly despise on the internet, it’s an advertisement that pops up and blocks a site when I’m trying to read an article. But Undertone says I’m just plain crazy because their new study shows that people actually prefer these over-grown monstrosities.
I’m not calling them liars or anything but there has to be a problem with the question or something.
On the list of things I will believe:
Full-screen takeover ads drove 124% greater unaided brand recall than standard display ads.
That’s not surprising. It’s much easier to remember the cow you almost hit because it was standing in the middle of the road than a cow on the side of the road.