A month ago, Pinterest posted an announcement on their blog saying they were going to “start experimenting with promoting certain pins from a select group of businesses.” They were concerned that users would be concerned, but they went on to assure everyone that it wouldn’t be a big deal.
Today, Pinterest updated that announcement post to say that promoted pins are now live. Does anyone else find it odd that they updated a month old post rather than post something at the top of their blog. . . .
Anyway, here’s how it goes:
We wanted to let you know that we are starting our first test with promoting pins today, so you may spot a few in your search results or category feeds on the web or in mobile apps. Here’s what they look like: