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Yahoo Uses Tumblr Power to Deliver Native Ads and Digital Mags

Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990’s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I mean it.

Yahoo is working on a new way of delivering sponsored content using the Tumblr platform that they bought almost a year ago.

Yahoo food

This is Yahoo Food. It’s one of two new Yahoo digital magazines (the other is Yahoo Tech) that combines sharp graphics with moving text blocks that create the feel of interactivity. It’s the kind of thing you expect on a tablet, but they’re doing it on the web.

Facebook Advertising Proceeds with Caution

Facebook ad on iPadWhose afraid of the big bad ad unit? Facebook! In the last 24 hours, a number of stories have popped up on the web that show Facebook’s reluctance to ramp up their ad sales. Not that they don’t have good reason to be cautious. An advertising misstep could lead to a user revolt. But who thinks that would actually happen?

People are always saying they’re going to quit Facebook for one reason or another but what would it really take to get even a quarter of them to go?

Could auto-play video ads chase them away?

Sponsored Tiles: Coming Soon to a Firefox Launch Page Near You

Sorry this adThe Interactive Advertising Bureau and Mozilla negotiated a cease fire this week at the IAB’s annual meeting. A year ago, Mozilla announced a plan to set all Firefox browsers to “no cookies” by default, leaving up to the consumer to flip the switch for targeted ads. This is like running TV shows without commercials unless the viewer clicks a button to turn them on. The TV viewer may not mind commercials, but they’re unlikely to take any action to change the situation.

At the time, the IAB called Mozilla’s move “a nuclear first strike against [the] ad industry.” Mozilla’s new VP of content services joked about the comment when he joined IAB’s Randall Rothenberg on stage.

Google Fourth Quarter: CPC Is Down but Clicks Are Up

flipface-h01Type “Google” into the news search and scan today’s headlines. At a glance, it’s hard to tell if Google’s Fourth Quarter and Fiscal Year Results 2013 report was good news or bad news. Google fell short of expectations. Cost Per Click is dropping. Motorola Mobility buy was a failure.

Now for the flip side: analysts expected Google to show a profit of $12.21 a share on revenue of $16.75 billion.

They missed the mark but not by much: $12.01 per share but compared to last year’s $10.65, it’s quite a jump.

Fourth-quarter revenue rose 17% to $16.86 billion. Not bad.

Let’s talk advertising:

Chief Business Officer Nikesh Arora told the press:

Facebook Launches Custom Audience Ads to Promote Mobile App Engagement

Facebook app mobile adFacebook just launched an ad customization tool to help mobile app owners keep their users engaged. With a few simple clicks, a marketer can design a campaign that speaks to a very specific sub-set of users nudging them to complete or continue a desired behavior.

There are probably a hundred different ways to mix and match the available data but you’re mostly looking at four types of actions; registration, purchase, app opens and rewards.

For each campaign you create a new “custom audience.” Let’s say we want to nudge people who haven’t made a purchase in awhile to come back and buy again.

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

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It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

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So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.