Think you know Yahoo? Well, you don’t. Ned Brody, Head of the Americas at Yahoo! (yes, that’s really his title) told AdAge that this this isn’t the 1990’s website we all remember – this is the new and improved, spiffy, glossy, high-tech Yahoo for the new millennium. And I know that sounded sarcastic, but I mean it.
Yahoo is working on a new way of delivering sponsored content using the Tumblr platform that they bought almost a year ago.
This is Yahoo Food. It’s one of two new Yahoo digital magazines (the other is Yahoo Tech) that combines sharp graphics with moving text blocks that create the feel of interactivity. It’s the kind of thing you expect on a tablet, but they’re doing it on the web.