Display advertising is a $17 Billion industry. It is big business. It is competitive business. Using display in your media plan is a wise decision: display is still the most effective way to monetize traffic. In the coming years, display is forecasted to overtake search with the highest spend. Serious players must grab a chunk of this pie.
But you already know that. You have already tried display. It didn’t work.
Want to know why?
At AdClarity, we have been monitoring the display ecosystem. We have statistics on the campaigns that work and the ones that don’t. We have researched, analyzed, and interpreted and discovered that the campaigns that don’t work have several things in common. Do you have any of these encompassing problems?