Yesterday marked yet another acquisition of an advertising agency, and perhaps one of the last of 2007. This year has brought so many acquisitions, and big news such as Google getting the federal go-ahead to buy DoubleClick.
AOL announced yesterday that they have completed an acquisition of online advertising company Quigo for $340 million. The deal was announced last month. Quigo is the fourth advertising company AOL has acquired this year. Others include: Third Screen Media (mobile advertising) for $80 million, ADTECH (ad serving platform based in Germany), and TACODA (a behavior targeting ad agency) for which they paid $275 million.
Here is a wrap-up of 2007’s biggest advertising agency acquisitions
Google buys AdScape for $23 million – so they can develop in-game advertising.
Omniture buys Touch Clarity for $51.5 million