Google premiered a number of new sites today, including several ventures in China and a new click fraud resource center.
The new Ad Traffic Quality Resource Center is designed to help AdWords advertisers report and avoid bad clicks—but more importantly, it’s for Google to communicate about click fraud with advertisers and reassure them.
Google illustrates click fraud for their advertisers, stating that they automatically compensate for virtually all click fraud by using a click fraud rate that they know is too high. By creating “false positives” in click fraud, Google ensures that their advertisers aren’t overcharged. Google refers to this as “proactively detecting” click fraud, and states that on average 10% of all clicks are invalid clicks which fall into this category: