“The best way to succeed is to have a really great product” – Seth Godin
Google lives by the philosophy that products lead marketing. Just like you know you’ve hit it big when other people create and maintain your MySpace page for you, you also know it when your customers do your marketing for you. It’s ironic that a company that provides advertising and marketing services for businesses doesn’t actually spend much time advertising their business.
According to an article in ReportonBusiness, they’ve sold more than $30-billion in advertising since 2001. But it wasn’t with expensive advertising. In fact if you don’t live in a major city or in California you probably haven’t seen or heard any ads for Google at all – except for online. Instead, Google puts money into development and hiring talented employees. Other online companies have built similar empires with little advertising – they spread virally. YouTube, MySpace and Facebook all take this approach.