As Andy already reported, organizations from consumer, privacy, and technology groups recently proposed the development of a “do not track” list in hopes of providing consumers the ability to prevent advertising networks from being able to track which websites consumers are visiting. The proposed “do not track” list was based on the idea of and is being compared to the “do not call” list that the FTC implemented in 2003 with significant success.
Conceptually the idea seems acceptable but the truth is it also seems extremely unrealistic. The following information is quoted directly from the proposal:
”Companies providing web, video, and other forms of browser applications should provide functionality (i.e., a browser feature, plug-in, or extension) that allows users to import or otherwise use the “do not track” list of domain names, keep the list up-to-date, and block domains on the list from tracking their internet activity.”