You might have noticed a few changes to Marketing Pilgrim today. Last night, I signed-up for a sneak peak of the new ADSDAQ self serve advertising platform (from ContextWeb) and decided to test it out on the site.
What is ADSDAQ? It’s basically an exchange that lets advertisers and publishers come together in an open market inventory platform. The new self service ADSDAQ Exchange Selling Desk lets bloggers and publishers:
- Name their CPM price. When your inventory clears the ADSDAQ exchange, you will be paid the CPM price you set. No revenue share. No blind revenue share. No guessing.
- Serve ad tags from other exchanges and ad networks. When ADSDAQ cannot clear inventory at your set CPM “AskPrice” it will serve tags from your backup networks and exchanges such as Google Adsense, Advertising.com and RightMedia.