What’s your Facebook advertising objective?
Seems like a simple enough question but it’s one many small business owners have trouble answering. More is usually part of the equation, but more what? More likes? More sales? More traffic to your website? If you don’t know your objective, you can’t measure your results and that means you could be throwing away good money on ads that aren’t working.
Facebook says they now understand that objective is more important than size and target numbers, so they’ve simplified their ad buying tool with this in mind.
You start by choosing your objective from a list of options: