A recent survey by Harris Interactive on behalf of MediaBrix shows that modern web surfers simply can’t get behind those ultra square boxes of static information anymore. They want something new and different.
72% of Facebook users said they prefer ads that are immersive and interactive. They want to be entertained, tickled, or rewarded for learning more about a brand. And 60% said that goes for mobile, too!
Modern consumers are saying yes to ads because they understand that it’s the best way to keep their beloved apps free of charge.
87% of Facebook app users prefer free Facebook apps versus 13% that prefer paid apps that contain no advertising.