MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of. After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.
To date, these acquisitions include:
- July 2007, TACODA, behavioral targeting ad network
- May 2007, ADTECH AG, ad-serving and e-mail marketing network
- May 2007, Third Screen Media, mobile ad serving
- May 2006, LightningCast, streaming video/audio ad serving
- 2004, Advertising.com, direct-response network
All of these acquisitions came under the Advertising.com branch of AOL. The new advertising unit, MediaPost reports, will be called Platform A and will reach 90% of Internet users. The former CEO of TACODA, Curt Viebranz, will head the division.