It didn’t take long for the newly organized Yahoo advertising group to launch their first major initiative. CNET has details of the launch of Yahoo SmartAds which combines demographic, geographic and behavioral targeting that allows customized “on the fly” ads.
How will it work?
…instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.