Andy just wrote about how the majority of people in the US trust blogs for product recommendations. Smart entrepreneurs and businesses are noting that and finding ways to sell their products by getting some blog publicity.
I’m a big fan of the Unusual Business Ideas that Work blog. A recent post showed how blog publicity works well for a fashion designer named Sang A.
Celebrity blogs need fresh content and pictures of stars. Whatever fashions they are captured wearing can quickly become the rage. Sang A was savvy to the fact that bloggers are impacting the fashion industry.
So when Jessica Simpson was spotted in West Hollywood with Sang A’s “jade” purse in blue python, bloggers posted the picture. And her $1576 handbag started selling. That’s a low end model because prices for the bags can go to $15,000.