We will continue to evaluate… and will refine the [mobile] product based on feedback from our users, publishers, and advertisers.
Although experts remain slightly skeptical about the placement of contextual advertising in mobile content …
You’re not going to have that flexibility and capability on the mobile phone, with its small screen.
… Lee Hancock, CEO of go2 Wireless, goes on to counter this argument with two positive flips of the coin.
Firstly, it may aid the discoverability of mobile content – a topic recently discussed at MobileMonday’s New York panel discussion on Mobile SEO.