Yahoo has two big news items garnering publicity today: an article about Susan Decker in the New York Times and a new ad format.
“Can She Turn Yahoo Into, Well, Google?”
The New York Times (via) starts off asking the right question: can recently-promoted Yahoo president Sue Decker change Yahoo fortune’s for the better? Well, if finally getting a turn in the Sunday Times counts, then perhaps. Or if her resume counts for something, yes.
However, the reporter didn’t actually interview Decker (she declined), so the article doesn’t provide a ton of new information. If you need to know more about the “Can They Save Yahoo?” debate and a laundry list of Decker’s successes and shortcomings within and outside of Yahoo (along with several concerned parties reminding us that she has little operations experience). Still, if you’ve not been apprised of Yahoo’s situation and the goals of their new leadership, it’s a good place to start.