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Tumri’s AdPods Offer Publishers New Advertising Options

If you’re the kind of publisher that likes to experiment with new revenue models, then Tumri Publisher might be worth checking out.

With Tumri, publishers can create “AdPods” which feature products that can be selected from more than 2300 merchants including Wal-Mart, Sears and Amazon.com.

You can select from a pre-defined stores or build your own custom store, and then upload the javascript to your web site or blog. Tumri then uses it’s own algorithms to select which products and offers to display, based upon your page content, updating the selection with each new page view.

How do you get your share of the money? Tumri uses the following revenue share models.

Yahoo’s Comcast Deal a Double Blow to Google

With Yahoo’s announced deal to provide display and video advertising to Comcast.net, comes two blows to Google.

The first is explained by “maverick” entrepreneur Mark Cuban

For the first time, an advertising monetization platform, such as Yahoo’s Panama, can be integrated into a NON internet video platform. When Comcast serves video from comcast.net to its own high speed data customers, those are NOT internet customers. They are private network subscribers…in short, Yahoo and Comcast can start working together to develop video content and ad platforms that Google can’t touch.

It’s also another blow to the chances that Comcast will renew their search advertising partnership with Google.

Why Online Display Advertising is Hot

Thanks to Business Week, we get a clear explanation as to why online display advertising is all of a sudden hotter than a Willy Wonka golden ticket.

While display ads were kicked to the curb, when search advertising dared to offer targeted, relevant ads, with auction pricing – how dare they! – they’re making a comeback thanks to the same kind of targeting technology.

Ad-exchange services such as Right Media want to do to display what Google did to search. Exchanges increase the price of ads by letting advertising networks that track Web surfing behavior buy space, in front of users they recognize, on nonpremium Web pages—pages with content that an advertiser doesn’t specifically want to be associated with, such as Yahoo Mail pages. The networks can afford to pay more for these pages because they are delivering even higher priced ads thanks to their tracking information. “By allowing other publishers access to our inventory…we will ultimately achieve premium pricing from both of those elements,” said Susan Decker, Yahoo’s chief financial officer, on a conference call following the announcement.

Microsoft Wants to Join Ad Agency Acquisition Party

Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.

Reuters is reporting that Microsoft may still join the online advertising acquisition meme, with the acquisition of 24/7 Real Media. Of course, any acquisition will raise questions that MSFT might become a competitor of search marketers, as 24/7 does offer both PPC management and optimization services.

At this rate, maybe my old employer, Think Partnership (THK) will even get acquired. I may be biased (I still own stock) but it’s a bargain at less than $5 a share! ;-)

Canada Wakes-up to Online Advertising?

Mark Evans is reporting that Canadian advertisers have had the light bulb go on with regards to online advertising. That’s his speculation for why online advertising saw tremendous growth in 2006.

…the market surged last year by 80% to a record $1.01-billion – driven by a 120% spike in classifieds to $272-million, a 79% rise in search to $353-million and a 58% jump in display to $364-million.

Any Canadian readers want to chime in with reasons why the online ad space is rocking all of a sudden?

Yahoo Fully Acquires Right Media

After investing in online advertising company Right Media, in October (and getting 20% of the company in the process), Yahoo has now shelled out $680 million to secure the remaining 80%.

In a move that many suspected and most see as an answer to Google’s acquisition of DoubleClick, Yahoo’s acquisition of Right Media will strongly boost the companies online display advertising options.

“The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, chairman and CEO of Yahoo!, in a statement. “This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

Microsoft Sees Revenue Increase from Online Advertising Efforts

MSFT has issued its Q1 numbers and is expressing their satisfaction with the growth of their online advertising revenue.

Advertising revenue growth was 23 percent year over year, however, and Chief Financial Officer Chris Liddell said the company is actually ahead of last year’s monetization goals for adCenter. “We are now monetizing more effectively in the U.S. on our own adCenter platform than we had under third-party Overture at this time last year,” said Liddell said during the company’s earniing’s call.

Despite Windows Live Search hardly making a dent on Google or Yahoo’s market share, it seems the company is able to capitalize on traffic from other Microsoft properties.