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Twitter Accelerates Experimentation and Mobile Advertising; Plans for IPO

Mad_scientist.svgTwitter made a couple of interesting announcements this week that hint at strategic growth in a couple of areas. First, they bought mobile-focused advertising exchange MoPub. This company has a mobile app that allows publishers to manage their ad inventory on the fly.

Says Twitter:

The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies.

Acxiom Hands Over the Controls to Consumers’ Data to …….. Consumers

aboutdata-hed-2013Call this move whatever you want (and most are calling it a move to get out in front of regulators which isn’t exactly altruistic but hey) one of the world’s largest data brokers, Acxiom, has created a site that allows consumers to find out what data they have on them.

I haven’t checked it out but the idea is certainly not one you would expect. Or would you? Adweek reports

Hoping to keep regulators at bay, Acxiom, one of the world’s largest data brokers, today launched a portal that shows consumers the data that the company has on them and lets them make changes or opt out.

Advertisers Moving Ad Dollars from TV to Online Video Options

The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense.

The Interactive Advertising Bureau (IAB) has taken a keen interest in this shift (hmmmm, I wonder why?) and has provided some ‘evidence’ as reported by eMarketer. The following data does not address the percentage of spend that advertisers are looking to shift but with the large percentage of advertisers doing it the dollars will start to grow.

Shifting TV to Digital Dollars

Google Maps App Offers Up Local Ads to Consumers On-the-Go

If you have a restaurant, a service business or brick and mortar store, Google has a deal for you. Going forward, the Google Map app will show relevant ads at the bottom of the map when a consumer searches for a local biz.

google maps adsgoogle map ad expanded

When the consumer hits the map page, they’ll see a small ad at the bottom. It has the biz name, a short description and the mileage from your location. If you tap the ad, it expands to show additional information. In this case we see the hours, the full address, the website and then links to call, save and share.

Also note the tiny purple “Ad” icon next to the description. We wouldn’t want people to think this is the best result based on their search. This is just the best PAID result.

AdSense Adding More Policy Violation Notifications

Google is rolling out a new program for AdSense accounts to help them more clearly understand when a policy violation has occurred. The Inside AdSense blog tells us

Going forward, if our system detects a policy violation, you’ll receive both an email and an account notification with a link to view more details. Under the Policy violations section on the home tab, you can quickly access important information including details on each violation, the issue ID and an example of the violation on your site. The page will also include details on the action you need to take to resolve the violation.

So if you see this

Policy Notifications

You’ll need to click through to get this

Policy Notifications 2

AdWords’ Display Planner Updated

Today the Inside Google AdWords blog posted about an update to their Display Planner. The post tells us:

For some time now we’ve been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we’re taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. As we mentioned in an earlier blog post, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.

Here is a video to help familiarize yourself with the tool.

Some more data that might help you.

For more information on transitioning to Display Planner please check out the Guide to Display Planner for AdPlanner users and make sure to sign up here for our Display Planner Webinar on September 18th, 2013 1pm EST!

From Zero to 41 Percent: Facebook Marks a Win in the Mobile Ad Column

Mark Zuckerberg hopped on the phone with investors yesterday to discuss the Q2 revenue reports and he had a lot to crow about like a sweet jump in revenue and a 27% increase in daily active users. But what’s really remarkable is the fact that mobile advertising accounted for almost 41% of the ad revenue for the quarter.

Facebook Revenue Q2

After a round first quarter, Facebook came back stronger than ever with a 61% increase in ad revenue over the same quarter last year.

Highlights for the quarter include:

  • Surpassed 1 million active advertisers on Facebook, driven by significant growth in local businesses.
  • Introduced video for Instagram and saw 5 million videos uploaded in the first 24 hours.