When it comes to advertising, everyone’s talking mobile, mobile, mobile but a survey from Analytic Partners shows that on Facebook, it’s the desktop that gets the click.
At the highest level, almost half of the people they surveyed said they occasionally pay attention to and/or click on advertisements in their newsfeeds. They’re most likely (60%) to pay attention to advertisements from brands they already follow on Facebook. 27% said they pay attention to sponsored stories and only 13% noticed those random ads that Facebook thinks they’ll enjoy.
Desktop vs Mobile
Facebook is happy to say that their mobile revenue numbers are up but 85% of Facebook users said they are “more inclined to pay attention to and/or click on a newsfeed advertisement served to them on a computer as opposed to a mobile device.”