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Yahoo Makes Advertising Easier, but Can It Make It Better?

Yahoo AdvertisingTaking a hiatus from her recent spending spree, Yahoo CEO Marissa Mayer used her CES platform to announce a rebranding of Yahoo’s various advertising products.

The new “Yahoo Advertising” brand has already won me over by not insisting we call it “Yahoo! Advertising”–boy those exclamation marks get old. As part of the rebrand, Yahoo is bringing together all of its advertising platforms under one umbrella–although it appears not all umbrellas will be the same.

First we have…

These new native and display ads are now available to large and small advertisers through a new simplified platform, Yahoo Ad Manager. Yahoo Ad Manager gives advertisers direct, hands-on access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available today through a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in.

Cyber Monday Facebook Ads Pay Off Big Time for Marketers

Facebook advertising is one of those things that people either swear by or swear at. If you’re in the first group, get ready with an “I told you so.” If you’re in the second group, get ready for a surprise.

A report from social advertising platform Kenshoo shows a huge spike in Facebook ad performance over the Black Friday weekend.

kenshoo facebookCheck out those mountains! 13x to 15x more revenue from Facebook ads on Black Friday and Cyber Monday. Wow. i shall never speak harshly about Facebook ads again (in 2013.)

Looking at the entire weekend, Cyber Monday delivered 29% of the revenue from Kenshoo’s social media ads.

cyber monday kenshoo

Facebook Rolls Out Autoplay for Paid Video Ads. This is Only a Test

facebook video adsAttention! Attention! This is a message from the Facebook Marketing Alert system. This is only a test.

Starting right now, some people, when scrolling through their newsfeed on their PC or mobile, might see some video ads that start to play automatically.

Facebook tested the idea first with videos that were shared from person to person. When the videos started automatically they saw a 10% increase in engagement.

For marketers, this is a good thing. Not only does engagement increase but at the end of every video ad is the option to watch several more video ads. All the marketer needs to do is create a video captivating enough to leave people wanting more.

AdSense Offers 434,216 New Ad Unit Sizes

AdSense has introduced the next step in responsive ads which is customer ad sizes.

A post on he AdSense blog tells us

Today, we’re happy to announce the launch of 434,216 new ad unit sizes! Or in other words, we’ve just made it possible to create custom ad sizes to give you more flexibility and enable you to better design your content for your users.

Custom sized ads behave just like their standard size counterparts, showing a text or display ad depending on which is likely to have the best performance for the impression.

For text ads, we’ll determine the optimal number of text ads to display for a given impression, and show the ads the same way they appear inside standard sizes. Our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. For unique ad unit sizes, our system will need some time before it can optimize the number of ads shown.

This is how those text ads might look

Text ads in AdSense

The same is happening for display

FTC Organizes a Workshop On Native Advertising and Confuses Itself

Scratching headYeah, the headline is correct. The Federal Trade Commission is trying to put together its case for or against native advertising. Unfortunately, the agency isn’t sure about the true nature of native ads and admitted as much following its own conference. Leave it to a government agency to, in effect, confuse itself.

Adweek reports

A day-long examination of native advertising left regulators with no clear direction about how to police what has become digital media’s hottest ad format.

The Federal Trade Commission, which organized the workshop, has been bringing cases against ads masquerading as editorial content since 1917 (the first case was against a newspaper ad for an electric vacuum cleaner). But digital media has put what the FTC once termed “masquer-ads” on steroids.

Display Channel Thanks

Screen shot 2013-11-26 at 8.42.00 PMPolitics and history aside, Thanksgiving is a beautiful holiday, and not just because of the football! True, we shouldn’t need Hallmark, Butterball, and 30 days of Facebook statuses to remind us that it is time to recognize and express our gratitude – but honestly, we don’t do enough of that.

Next week, many of us will eat too much, shop too much, perhaps even watch too much football . . . but we will also give thanks for the gifts in our life – our families and friends, our health and happiness, our businesses and income . . . which brings me to the reasons to be thankful for the display advertising channel.

Yahoo Offers Native HD Image Ads and YouTube Makes Takeovers Work on Mobile

Modern display advertising is a balancing act. You need an ad that is “native” enough so it flows seamlessly through the surrounding content without annoying the viewer but at the same time it has to be different enough to pop and grab the viewers attention.

Yahoo and YouTube are both experimenting with some new options that, at a glance, appear to work quite well.

Yahoo Image Ads

Yahoo just launched this new type of ad that fits neatly into the ever-popular slide show. They say the ad “harnesses the beauty of HD images for vivid, personal and emotional brand storytelling.”

I find it funny that they use the word “vivid” then use a softly muted photo as their example.

FiatImageAd3Cropped1-630-USE