Twitter made a couple of interesting announcements this week that hint at strategic growth in a couple of areas. First, they bought mobile-focused advertising exchange MoPub. This company has a mobile app that allows publishers to manage their ad inventory on the fly.
The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies.