With that declaration Susan just opened the door to Facebook marketers via their improved Core Audience targeting tool. The local wedding planner can hit her up, the travel agent can send her ads for a Hawaiian honeymoon, and Damian the divorce lawyer can send his contact information. . . just in case.
There’s nothing like behavioral targeting to really help sell, sell, sell.
Going forward, there will be four main targeting areas: Location, Demographics, Interests and Behaviors.
Location is exactly what it sounds like, the ability to target Facebook users in a specific area. That could be as large as a state or as small as a zip code.