Mark Zuckerberg hopped on the phone with investors yesterday to discuss the Q2 revenue reports and he had a lot to crow about like a sweet jump in revenue and a 27% increase in daily active users. But what’s really remarkable is the fact that mobile advertising accounted for almost 41% of the ad revenue for the quarter.
After a round first quarter, Facebook came back stronger than ever with a 61% increase in ad revenue over the same quarter last year.
Highlights for the quarter include:
- Surpassed 1 million active advertisers on Facebook, driven by significant growth in local businesses.
- Introduced video for Instagram and saw 5 million videos uploaded in the first 24 hours.