Marketing Pilgrim's "Display Advertising" Channel

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Warning! Warning! The First Instagram Ad is Here. This is Not a Test

instagram first adCan someone tell me when advertising became a dirty word? At their best, ads are entertaining and enlightening. They introduce us to new movies, and products and places to visit. They offer us good deals on cool stuff and they herald the coming of the holidays.

Not all ads are good ads. I get that. And sometimes they do interrupt a perfectly good TV show or app experience or video – but even in the worst cases, it’s a few seconds of boredom and it’s done. But when it comes to a graphic ad – there’s not even a waste or time. Not interested, just move along to the next item.

Yet, once again, a social media company is introducing the ad concept as if it was a coming plague.

Why Your Display Campaigns Don’t Work . . . and How to Fix Them

Screen shot 2013-10-21 at 7.17.23 PMThis post is from our Display Advertising Channel Sponsor Adclarity.

Display advertising is a $17 Billion industry. It is big business. It is competitive business. Using display in your media plan is a wise decision: display is still the most effective way to monetize traffic. In the coming years, display is forecasted to overtake search with the highest spend. Serious players must grab a chunk of this pie.

But you already know that. You have already tried display. It didn’t work.

Want to know why?

At AdClarity, we have been monitoring the display ecosystem. We have statistics on the campaigns that work and the ones that don’t. We have researched, analyzed, and interpreted and discovered that the campaigns that don’t work have several things in common. Do you have any of these encompassing problems?

AdSense in Trouble? Say it Isn’t So!

ocxKwwcMy son just discovered the joy of AdSense. He’s been producing almost daily science hangouts in Google which then slide over to YouTube. I encouraged him to monetize, he did and he made his first 20 cents this week. He was sure it was a mistake. This is too easy. “You mean, people are clicking ads and I’m getting paid?”

I love seeing that light-bulb moment.

I don’t make a living off of AdSense but it pays for my fun sites and who doesn’t like making money from their efforts. I won’t collapse if it went away, but I’d be unhappy. So I got a little nervous when I read a post on ZDNet called “What’s the future for Google’s plunging $12.7bn AdSense business?”

Google Updates Terms to Include Using Your Profile Pic and Endorsement on Ads

shared endorsementsRemember when Facebook got in trouble for including profile pictures and names on “Sponsored Stories” ads without asking permission first? That lawsuit cost Facebook 20 million dollars.

Google wants to be just like Facebook, so now they’re including user profile pictures and names on ads they called “Shared Endorsements.” And this is going to be different how. . . ?

Google says they’re doing it to benefit you – the consumer.

That’s the Way the Cookie Crumbles: Microsoft’s At Work on a New Idea

broken-heart-1123302-mThe cookie has been around since the mi-90′s, tracking our movements on the web and returning targeted advertising that benefits us all. But in tech years, 20-year-old technology is like comparing the horse and buggy to a Ferrari. They both get you where you’re going but man, what a difference in the ride.

AdvertisingAge reports that Microsoft and probably all of the big hitters, are working on a cookie replacement. This new tracking element would be privately owned and it would allow companies to track over all types of devices. Right now, cookies only work when you’re browsing the web on a computer. If you switch over to your smartphone or tablet, there’s no connection. Microsoft’s new creation would follow you where ever you go so the clothing store you view on your computer would show up as banner ads on your tablet.

Twitter Turns Your Mobile Phone into a TV Remote with See It

Every marketer knows that the fewer boundaries you can put between the initial interest and conversion the better. So Twitter and Comcast have teamed up to turn your mobile phone into a remote control for your TV.

It’s called See It and it begins with a promoted Tweet for a TV series. The card starts with the usual hashtag lovin’ Tweet. Beneath that there’s room for a photo and a short description of the event or specific episode. Below that is the magic “See It” button. Tap that and a set of choices appear depending on when you tap.

Twitter See it buttonTwitter See it Button 2

If the show is airing at that moment, the “Watch” button will tune your TV to the right channel. (Presumably, you’ll have to login with your cable credentials but hopefully that’s a one time pre-set.)

Pinterest Promoted Pins Are Now Live

A month ago, Pinterest posted an announcement on their blog saying they were going to “start experimenting with promoting certain pins from a select group of businesses.” They were concerned that users would be concerned, but they went on to assure everyone that it wouldn’t be a big deal.

Today, Pinterest updated that announcement post to say that promoted pins are now live. Does anyone else find it odd that they updated a month old post rather than post something at the top of their blog. . . .

Anyway, here’s how it goes:

We wanted to let you know that we are starting our first test with promoting pins today, so you may spot a few in your search results or category feeds on the web or in mobile apps. Here’s what they look like: