You gotta love Google.
Everyone wants to hate them for any number of reasons. They are evil. They are anti-competitive. They are this. They are that.
That’s fine because people still have a right to express their opinions freely (for now). But what the real story is about Google is that they keep chugging along and leading in categories that do one thing really well: they make money.
The search dominance we know. The mobile dominance is a matter of opinion (iOS is the premier platform but Google owns over 90% of the mobile search market. You decide which one is more important.). But the one area that we often overlook is their leadership in display advertising.
eMarketer is reporting that the display lead which they say belonged to Facebook last year, is now Google’s AND the future is looking like that lead will only grow.