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Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

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Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

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It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

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So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.

AdSense in Trouble? Say it Isn’t So!

ocxKwwcMy son just discovered the joy of AdSense. He’s been producing almost daily science hangouts in Google which then slide over to YouTube. I encouraged him to monetize, he did and he made his first 20 cents this week. He was sure it was a mistake. This is too easy. “You mean, people are clicking ads and I’m getting paid?”

I love seeing that light-bulb moment.

I don’t make a living off of AdSense but it pays for my fun sites and who doesn’t like making money from their efforts. I won’t collapse if it went away, but I’d be unhappy. So I got a little nervous when I read a post on ZDNet called “What’s the future for Google’s plunging $12.7bn AdSense business?”

AdWords’ Display Planner Updated

Today the Inside Google AdWords blog posted about an update to their Display Planner. The post tells us:

For some time now we’ve been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we’re taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. As we mentioned in an earlier blog post, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.

Here is a video to help familiarize yourself with the tool.

Some more data that might help you.

For more information on transitioning to Display Planner please check out the Guide to Display Planner for AdPlanner users and make sure to sign up here for our Display Planner Webinar on September 18th, 2013 1pm EST!

AdWords Updates Quality Score Reporting

google-adwordsGoogle announced on Friday that it is working to improve the quality of its AdWords product by updating its quality score process.

In an Inside AdWords post we are told

As part of our ongoing efforts to help improve the quality of our ads, we’re announcing an update that changes how each keyword’s 1-10 numeric Quality Score is reported in AdWords. Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough rate, ad relevance, and landing page experience. We expect this update to reach all advertisers globally within the next several days.

That next several days means that most, if not all, AdWords users will see this update this week.

Google Enhanced Campaigns Final Switch Over July 22

If you are running AdWords campaigns for your company or your clients then are likely to be aware that Google has offered the opportunity to switch campaigns over to the new enhanced campaign platform since the program was introduced back in February.

As with most things Google has given folks some time to make sure they move their existing campaigns to the enhanced platform so they can make sure everything transfers over accurately.

As I was reminded by the email below, if you have done this yet, you better do it now or else you are risking letting the chips fall as they may as Google throws the switch and turns all campaigns over to the enhanced version as of July 22.

Enhanced Google Campaigns

This is just a friendly reminder to our readers who have resisted the change or simply waited until the last minute. Looking at one sentence of the above announcement should be enough to make anyone want to take matters into their own hands rather than roll the dice. That sentence is

Study: Search and Email Trump Social for Online Selling

Let the debate begin. Just from the title of this post social media experts and gurus are climbing off the mountaintop to defend the viability of social media as a real sales tool.

Relax folks. It’s only one study but its findings are very interesting. The study was conducted by Custora which describes its service as a predictive analytics platform for e-commerce marketing teams. Wired shared the results and the chart below should be plenty to feed on initially.

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What should you take away from this data? Here is what Wired’s Marcus Wohlsen offered