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Want to improve your paid search conversions? Buy a Facebook ad.

Paid search not performing as well as you’d like? Facebook has the solution. Buy just the right amount of advertising on the social network and your paid search conversions will rise by 19%. Pretty sweet.

The number comes from a study conducted by Kenshoo on behalf of Facebook. What I find odd is that they only include results from a single advertiser – Experian. While the results make for an interesting case study, they can hardly be considered conclusive.

 

Facebook Paid Ad Conversions

Here’s what they came up with;

  • There was a 19% average increase in total conversions among the people who saw Facebook advertising compared with those who saw just paid search advertising (no Facebook ads)

Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.

Search still driving ecommerce, social and affiliate on the decline

Maybe it’s my naturally pessimistic state of mind, but when I see a comparison report, I’m more interested in what stopped working than what’s still working.

A good example is this chart from the Q1 2014 US ecommerce report from The Custora Pulse.

Cutora Pulse April 2014

Comparing 2013 to 2014, we see that search marketing is still going strong. Organic and paid combined are responsible for 44% of ecommerce orders. It worked last year and it still works today. Google is responsible for almost three-quarters of that traffic which is both good news and bad news. On the good side, you know where to go if you want results. On the downside, there’s only one place to go if you want results and that’s scary.

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

Screen Shot 2014-01-28 at 8.57.07 AM

It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

Screen Shot 2014-01-28 at 9.00.39 AM

So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.

AdSense in Trouble? Say it Isn’t So!

ocxKwwcMy son just discovered the joy of AdSense. He’s been producing almost daily science hangouts in Google which then slide over to YouTube. I encouraged him to monetize, he did and he made his first 20 cents this week. He was sure it was a mistake. This is too easy. “You mean, people are clicking ads and I’m getting paid?”

I love seeing that light-bulb moment.

I don’t make a living off of AdSense but it pays for my fun sites and who doesn’t like making money from their efforts. I won’t collapse if it went away, but I’d be unhappy. So I got a little nervous when I read a post on ZDNet called “What’s the future for Google’s plunging $12.7bn AdSense business?”

AdWords’ Display Planner Updated

Today the Inside Google AdWords blog posted about an update to their Display Planner. The post tells us:

For some time now we’ve been working to unify all our helpful AdWords display tools in one easy and streamlined location. Today we’re taking another big step in that direction by integrating three of our classic tools — The Contextual Targeting Tool, the Placement Tool and the Google Ad Planner — into the new Google Display Planner. As we mentioned in an earlier blog post, Display Planner is our new unified research and planning tool, bringing you targeting ideas and estimates that can help you build better display campaigns.

Here is a video to help familiarize yourself with the tool.

Some more data that might help you.

For more information on transitioning to Display Planner please check out the Guide to Display Planner for AdPlanner users and make sure to sign up here for our Display Planner Webinar on September 18th, 2013 1pm EST!