Whether you have a brand-new client who has never used AdWords, are launching an additional product line in an existing account, or starting up a new promotional campaign, starting a PPC account with no history to go on can be tricky. There’s so much going on in paid search, so where’s the best place to start? (Note: stay tuned for a future part 2 post on optimization steps!)
Build out Keywords
Before you can do anything, the first step is to figure out what you are going to bid on. With no historical performance data available, you’ll need to pay for information to find out what works and what doesn’t, so adding thousands of keywords off the bat can be an expensive and ill-advised plan.