Marketing Pilgrim's "Paid Search" Channel

Sponsor Marketing Pilgrim's Paid Search Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Mobile Paid Search Offers Bigger Bang for the Buck

Now that more people are using their mobile devices to search and shop, more advertisers are paying for mobile ads — it’s the circle of life and it’s working out well for everyone involved.

New numbers from Performics show that smartphone CPCs are still a real bargain, coming in at around 40% less than desktop CPCs. The one mobile exception is the tablet, which, last week, rose 20% over desktop CPCs.

When compared to last year, mobile impressions and click shares are both way up. Says Performics:

“We now predict that mobile paid search will make up 25.4% of all clicks (desktop + mobile) in December 2011, up 8 percentage points from our projection a month ago.”

For those visual learners in the bunch, here’s a graph that tells it like it is.

Adwords Location Improvements Help Local Advertisers Target Better

One of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste.

Today Google has announced improvements in how local marketers can target their Adwords efforts. This comes from the Inside Adwords blog.

Today, many businesses are using location targeting in their online ad campaigns to reach the right customers and improve campaign performance. Online agency iProspect, for example, uses location targeting to focus on top performing geographic areas for their client Talbots. As a result, they were able to lower their cost-per-click (CPC) by 36 percent, driving higher quality leads at a lower cost.