How Hot is Click Fraud?

It’s amazing just how heated of a subject “click fraud” is. When I published details of my conversation with Google, I made no attempt to cover both sides of the story. Long time readers will know that I’ve never believed the hype surrounding click fraud numbers, but they’ll also know that I’m balanced in my coverage.

However, with this article, I felt a balanced report would simply be that, a balanced commentary with no room for conversation. So instead, I kept it one-sided and let the community provide the balance – and boy did they.

So, what were the stats on the post?

5,000+ visitors more than the average day (3,000+ from Digg, ~300 from Techmeme)

50+ links

Thanks again to our Pilgrim Partners

I figured with ten news items added today, you’d indulge me with one extra one to thank our sponsors and advertisers – or what we call our Pilgrim Partners.

Handy Recovery – if you’re like me, you’ve accidentally lost a file or two in your time. With Handy Recovery, you can recover files lost due to accidental deletion or a virus.

TextLinkBrokers – if you looking to buy links – for traffic or SEO – TextLinkBrokers has a vast network of link partners and great pricing.

GoTo Meeting – I’ve used WebEx many times, but for ease of use and affordability, my vote goes to GoTo Meeting – I use it with all my client consultations!

Meet Ben Wills at SES Chicago – Free Beer!

Ben Wills has been a busy boy since winning our SEM Scholarship contest. The newly established social media marketing consultant will be at Search Engine Strategies in Chicago, signing autographs and explaining exactly how to take advantage of social networks.

Just in case you don’t happen to see Ben while zipping between sessions, he and I will spend some time propping up the hotel bar, and we’d love for you to join us. As an extra incentive, I’ll buy a drink for the first 25 people that catch Ben and I at the bar – we’re not sure when, so you’ll have to just keep an eye open. You’ll need to find both of us – ‘cos I’ll be the one buying. ;-)

Why I’m Recommending Mozy for Free Online Backups

Regular readers will notice the addition of Mozy as a Marketing Pilgrim advertiser. I try to be selective about which affiliate ads I run on the site, as I don’t want to fill the site with crap I would never use.

Mozy’s free online backups are awesome! Scott W first suggested I check it out and so I did last week. It’s simple to use, and offers 2GB of free online back-ups – enough for storing vital files – and it’s less than $5 a month for 30GB, if you need it.

Click to enlarge screenshotHere’s what you get…

  • 2GB of free, secure storage
  • Open/locked file support
  • Block-level differential backup
  • 128-bit SSL support (to secure your data during transport)
  • 448-bit Blowfish encryption (to secure your data on our server)
  • Continuous or scheduled backup options

WebProNews PubCon Video Coverage

You have to love WebProNews new video blog. It’s well done, with some slick video graphics that make it look like CNN!

My inner vanity would commit suicide if I didn’t at least point you to the video of me talking about reputation monitoring.

But don’t let that put you off, there’s plenty of other fine people interviewed there too!

This one of Rand, Lee and Todd, is one of my favorites. I feel for Lee – he spends the first 2 minutes waiting for Rand to take a breath! ;-)

Reminder – Subscribe to the RSS Feed for a Chance to Win an iPod or Zune

If you’ve not already subscribed to our RSS feed, now would be a good time. We’ve not yet posted the secret message – available only to RSS subscribers – that will see one lucky winner receive an iPod or possibly a Zune.

Full details of the contest can be found here.

Here’s that feed again – http://feeds.feedburner.com/marketing-pilgrim

P.S. For those of you reading this message in your RSS reader, this is NOT your cue to enter, this is just a reminder for those who have yet to subscribe. ;-)

Free Business Advice for Search Marketing Firms

Back in September, I posted the Top 10 Mistakes Search Marketing Firms Make. Since then, business coaching for SEM firms has become a large part of my consulting services. I’ve had the privilege of working with SEOmoz, We Build Pages and many other marketing agencies, looking for assistance with scaling their business, structuring their services and building a better SEM firm.

I’m going to write a follow-up article that looks at the top-10 ways to grow your search marketing firm. I have some ideas for the list already, but thought I’d get your input on what areas you’d like me to cover.

Here’s some of the ideas I have already:

  • How to price a campaign to win a client account
  • How to grow your business to 200 employees