By Steven Bradley
Yep karma. Not the spiritual â€œLaw of Karmaâ€? central to Eastern Philosophy, but the Americanized version of karma practiced by Earl Hickey every Thursday night. Do good things and good things happen. That’s really all it takes to succeed as an SEO. Karma. And maybe a little hard work.
“Ok you new age hippie freak. I’ll bite. How is karma supposed to help my site get more search traffic?”
By building a website that’s useful and usable. Give people something they want and give it to them for free. Maybe it’s information or some web tool that makes someoneâ€™s life easier. Give away something entertaining. You’ve been dying to star in a video anyway. Just make it something of value. Add to the web instead of creating more noise. That’s all good wouldn’t you say? Create something of value. Do good things.