By Aman kumar
Search engine optimization, SEO, is about creating a website in such a way that it will appear higher in the search rankings. SEO is aimed at achieving the highest position in the organic listings on the search engine results pages. SEO is very useful for driving visitors through targeting the high volume, low intent generic phrases. To do this you need to define a list of keyphrases to work with. A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business. A key benefit of SEO is that it is relatively cost-effective since there is no payment to the search engines for being placed there.
SEO is a long-term strategy. To identify the correct investment requires a long-term cost/benefit analysis.