By Martin Muehl
The most important On Page optimization techniques include content optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and continuous actualization.
(1) Content Optimization
This is a tough one, because you should of course concentrate on your user and easy readability, but you always have to have an eye on the search engines as well. For your users itâ€™s clear what a certain page is about if itâ€™s written in the headline, but for search engines itâ€™s better to repeat the important keywords several times. So you have to strike the right balance: