I’m pretty sure that when you hear the word “referral” at least 50% of you think of a search engine or web site referral. But what about honest-to-goodness business referrals from friends, customers, coworkers, and business partners?
That’s something the Joe touched on a few weeks back and now we have 3 copies of John Jantsch’s new book: The Referral Engine: Teaching Your Business to Market Itself.
John Jantsch. John Jantsch? Where have I heard that name before? He’s only the bestselling author of Duct Tape Marketing–so you know this new book is going to be worth your time. Some of Jantsch’s advice includes:
- Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening.