Win Copies of Tamar Weinberg’s “The New Community Rules: Marketing on the Social Web”

If you know Tamar Weinberg, you know, she knows, social media.

If you don’t know Tamar Weinberg, then when I tell you she’s the community and marketing manager for Mashable–the #1 social media blog in the world–you’ll believe that she knows social media. :-)

So, you’ll probably want to jump on this opportunity to win one of 3 copies of her fantastic new book The New Community Rules: Marketing on the Social Web.

As the book promises, it will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web

Marketing Pilgrim One of Top 20 Most Read Marketing Blogs

The Marketing Executives Networking Group is a group of 2000 marketing executives (10 points if you already guessed that ;) ) at the VP level and higher. Recently, the group’s leadership asked members to name their favorite blogs by non-MENG members—and guess who was part of the top 20?

Oh, I guess the title kind of gave it away, didn’t it? That’s right, Marketing Pilgrim :) .

Seth Godin’s blog took top honors, with 59% of execs naming that as a favorite. Mashable was second with 38%. Tied for third were Chris Brogan’s Community and Social Media and Guy Kawasaki’s How to Change the World (30% each). One in five named Tom Peters’ blog, tied with Duct Tape Marketing to round out the top five (with six blogs ;) ).

The 10 Most Popular Marketing Pilgrim Posts of 2009

I trust you had a great Christmas!

As our minds dream of how fantastic 2010 will be, it’s time to look back at the hot topics of 2009. Here are Marketing Pilgrim’s top ten most read posts in 2009.

  1.; Is it Worth Switching from Google? – A home run for Microsoft? While Bing certainly deserves credit for being the first serious challenger to Google, it didn’t hurt that 2009 was the year that Microsoft stepped-up its media outreach to us. ;-)
  2. Social Media Monitoring Tools: 26 Free Online Reputation Tools – This post was written in 2007 and has been in our top five for the past 3 years!
  3. Social Media Marketing Beginner’s Guide – A great guest article by Jon Rognerud and it still stands-up as a great primer for social media marketing.

Merry Christmas!

I’d like to be among the first to wish you a very Merry Christmas.

I’m not sure what Christmas means to you, but here’s what it means to me.

Thanks Linus, I couldn’t have said it any better! :-)

Tracking Santa Claus for Christmas

Santa Claus Update: If you’ve not visited the NORAD Santa Tracker, you should head on over there. Google Maps is providing live tracking of Santa Claus–who’s currently in Ireland:

You can also track Santa via Twitter!


As we’ve done for many years, it’s time to forget about marketing and focus on the whereabouts of Santa Claus (aka Father Christmas).

Fortunately, NORAD and Google make it easy to track Santa Claus each year, and this Christmas is no exception.

What to do next? Head over to the official Santa Tracking site, test out the new mobile Santa tracker, or just go play in the snow with your kids! :-)

Merry Christmas!

Win Copies of Scott Wittig’s “Holy IT” Book

At some point in your career you start asking the question, “what am I doing here?” Maybe you’re not there yet, but trust me, you’ll get to the stage where you wonder if you’re on the right career path, if you should perhaps change direction, or if you can turn that passionate hobby into something that pays the bills.

Once you discover it, there are countless books that will help you Get Things Done or cram it all into a 4-Hour Workweek. The problem is, how do you discover what your IT is in the first place?

That’s where Scott Wittig‘s Holy IT comes in.

Hey Agencies! Want Your Own Online Reputation Monitoring Service?

When we first launched Trackur, my target audience was the person that had outgrown Google Alerts, but didn’t have the budget for the existing–expensive–online reputation monitoring tools.

Well, fast forward 18 months–and almost 13,000 registered accounts–and it turns out that Trackur is extremely popular among PR and marketing firms. You see, if they want to manage dozens of client accounts, they don’t want to have to blow their budget in the process.

That’s why we built the Trackur Agency plan. We’ve been quietly adding all kinds of great features:

  • Unlimited client profiles
  • Unlimited saved searches
  • Direct client logins
  • No contracts
  • White-labeling