Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Announcing Marketing Pilgrim’s social media & reputation management training program

Online Reputation Management TrainingEver felt like you need to brush up on your online reputation management skills? Do you have gaps in your social media marketing training?

Well, today I am launching a new exclusive training course that includes expert advice from Avinash Kaushik, Jennifer Cario, Greg Jarboe, Jeff Hasen, and myself. The new course is a join effort with the leaders in online marketing training, Market Motive and includes:

  • Video lessons and resources are all online and available 24×7.
  • 7 hours of training videos from a respected faculty
  • A curriculum organized into 8 structured modules.
  • 6 downloadable workbooks. Exercises. Progress quizzes.

In addition, if you sign up now, you’ll get access to an exclusive live webinar on April 29th: “Master Your Online Reputation Management In Just 60 Minutes.”

The sale doesn’t end at checkout: survey shows the importance of post-purchase interactions

accent positive impressionYou spend a lot of time, effort and money to get a new customer through the virtual door. Once there, you dazzle them with your unique products or ground-breaking services and they’re hooked. They add the item to the cart, complete the checkout process and you have their money. Yeah!

You’re probably ready to move on to the next customer but not so fast. In new survey by ACCENT Marketing, 86% of consumers said it was important to them that they have a positive experience after making the purchase.

For the average transaction, all a customer wants is follow-up. This could be as simple as an email with a tracking number so they know when their package will arrive. By why stop at simple and average. I was listening to a podcast this week with a magician who said the secret to his success was giving customers helpful information over and above what they paid for.

Win One of 3 Signed Copies of Repped: 30 Days to a Better Online Reputation, by Andy Beal

Repped: 30 Days to a Better Online ReputationAs long-time Pilgrims will know, I like to organize the occasional book giveaway–and we’ve given away some amazing books in the post.

I hope this one is equally of value, as I am giving away 3 signed copies of my new book, Repped: 30 Days to a Better Online Reputation.

In Repped, I walk you through a practical and actionable process for building, managing, monitoring and repairing your online reputation. It’s only been available for a few weeks, but is has already racked-up an impressive Amazon review profile.

If you’d like to be one of the 3 lucky winners, just leave a comment below. Three lucky readers will be chosen at random on March 5th.

Good luck!

Winners: Congrats to our 3 winners.

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

30% of Profits Donated to Charity, When You Buy Andy Beal’s New Book “Repped” (This Week Only!)

Repped: 30 Days to a Better Online ReputationIn case you’ve spent the past couple of weeks pacing the floor, waking up in a cold sweat, and generally super excited* about the pending availability of my new book, Repped: 30 Days to a Better Online Reputation, I have good news:

You can now buy the book at Amazon in both paperback and Kindle versions.

For less than $13, you’ll get a practical and actionable guide to building, managing, monitoring and repairing your online reputation. The book is perfect for individuals and companies, so really everyone should pick up a copy.

Just in case protecting your online reputation is not incentive enough to rush straight over to Amazon.com, I have another one for you. For one week only (starting today) 30% of all profits will be donated to three worthy non-profits: Wounded Warrior Project, The V Foundation, and the Raleigh Rescue Mission.

Hangout with Andy Beal & Discuss How to Crush Bad Reviews – Jan 29

HOA - Crush Bad ReviewsI have to admit, when I was first asked if I would help lead a HOA, I wondered which Home Owners Association cared enough about reputation management. ;-)

Apparently, it’s actually a Hangout On Air where y’all can join in and listen to a discussion I’ll have with James Wirth and Erik Koto from QuestionPro.

The HOA is titled “4 Steps to CRUSH Bad Online Reviews” and I’ll be there to give my advice on handling bad online reviews as well as to talk about my upcoming book, Repped.

The Hangout will take place on January 29th at 11am PST/2pm EST.

You can register at http://bit.ly/crushbadreviews

If you’re new to Google+ Hangouts on Air – all you need is a Google+ account to register – or just come back on the day and watch live without registering.

Martin Luther King Jr. Day, Marketing and Social Media Respect

REI MLK TweetIt’s unlikely that a single, social media posting will double your monthly revenue but a single Tweet or Facebook post could wreck havoc with your bottom line. If a post comes off as disrespectful or disingenuous your company could end up getting a lot of publicity for all the wrong reasons.

Holidays are particularly tricky. Not the Hallmark holidays like Valentine’s Day and Mother’s Day. People expect you to promote your products on those days. But Memorial Day, Veteran’s Day, Martin Luther King Jr. Day. . . oh my, it’s such a fine line.

You could ignore the holiday completely, but that makes your company look clueless. Plus, let’s face facts here, we all want the added juice that comes with mentioning a trending topic. Your best bet is to pass on cute or clever and go with a sincere statement that suits your company or a helpful fact that doesn’t directly benefit your company.