If I checked out your social media accounts today, what would I find? Personal updates? Professional updates? A mix of the two? Is there even a dividing line between your personal life and professional life? If you are your business that line doesn’t even exist. I struggle with this concept daily as I try to promote my writing through social media while still keeping up with friends, all while not alienating either one.
Wharton management professor Nancy Rothbard wrote a paper on the subject called, “When Worlds Collide in Cyberspace: How Boundary Work in Online Social Networks Impacts Professional Relationships.” Long title, but interesting food for thought. We’ve seen a number of high-profile CEOs and celebs take a beating over a personal photo or statement posted on social media but there are also plenty of cases of everyday people taking a hit for what seemed like an innocuous posting.