Just a few minutes ago, I wrote about the companies that exceeded customer expectations online. Now we’re going to drill down and see how people feel about the mobile experience. According to ForeSee, Retail is getting some of the best numbers in mobile, followed closely by Travel, Financial Services and Entertainment.
Good scores, but no one is anywhere near 100%.
Larry Freed, president and CEO of ForeSee says,
“With the fast pace of consumer adoption of smartphones and tablets, companies need to recognize the mobile platform is at least as important as the desktop web environment. These mobile benchmark scores suggest there is much work to be done. Companies see the opportunity and they are trying to move fast, but they must be sure to do things the right way to meet the expectations of customers or risk turning them away to competitors.”