Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Millennials expect businesses to help solve the world’s problems

Quality products – check

Good prices – check

Environmentally friendly manufacturing with a portion of the profits going to a global education organization. . . . better check that box if you want the millennials to buy what you’re selling.

MSLGROUP asked 8,000 millennials in 17-countries to talk about business and citizenship. 83% said they wanted to see businesses get more actively involved in making the world a better place.

MSLGROUP Millennials Infographic

The millennials in the survey said they believe businesses have the power to make meaningful changes at both the global and local level. It’s not enough to donate money to a world health organization or change to environmentally friendly packaging. Millennials want to see activism and change in this country and in their own city. Top on their list, inflation, healthcare costs, the recession. They want to earn a decent wage, pay their bills, take care of their families and not have to worry about how they’re going to put food on the table. Certainly, not too much to ask.

Trackur launches Senfluence.com: big data APIs, small price tag

senfluence-launch“Everybody’s talking Big Data, I don’t hear a word they’re saying….”

That’s how the song goes, right?

Well, if you’re SaaS developer you’ll be singing some kind of happy tune with news that Trackur is bringing its affordable APIs to more people. As chief bottle-washer, I’m pleased to share that we’ve today announced that our APIs for social media monitoring, sentiment and influence measurement will be available at Senfluence.com.

We made the decision to separate our APIs from our dashboard plans so that we can focus on building out API offerings that may not fit with our social media monitoring tools. At launch, Senfluence will offer two types of API:

  1. Full social media monitoring – give us a keyword and tap into millions and millions of fresh results via either JSON or XML

When it comes to brand building trust is ‘mission-critical’

In 2013 and 2014, Forrester asked consumers how they felt about 100 top brands. What they discovered was that consumers expect more of brands now than they did in the past. Top on their list of positive brand attributes? Trust.

Forrester Brand Resonance

Not too surprising. Seems like every day there’s a news story about a security breech or misuse of personal data. But there’s more to trust than that. There’s trust in the quality of your products, that you’ll deliver on your promises, that you’ll take responsibility for mistakes (whether you’re actually responsible or not.)

Journalists abusing Google’s “Right to Be Forgotten” Process?

Google is struggling with the European “right to be forgotten” process.

Journalist abuseBlah, blah, blah.

It’s learning as it goes.

Blah, blah, blah.

Has approved 53% of removal requests.

Blah, blah, blahdidy blah.

Claims journalists are trying to abuse the system.

Blah, bl….wait, what?

Yep, buried among Google’s continuing gripes about trying to implement the controversial European ruling is this:

Google said it had rejected a number of requests made by journalists, who wanted links to articles at publications where they no longer worked to be taken down, according to the company’s statement.

You don’t say.

Why in the world would they want to do that? Unless, they’re just trying to get their former employer’s content kicked out of Google. You know, so that their new boss benefits from less competition.

Grab a copy of @AndyBeal’s Repped book for just $0.99! Ends Friday!

Repped: 30 Days to a Better Online ReputationIf you’ve not already picked up a copy of Repped: 30 Days to a Better Online Reputation, I have good news for you. The Amazon bestseller is on sale for the Kindle this week and is just $0.99!

Knowing how savvy you are, I know you won’t just take my word for it, but these folks agree, it really is a valuable guide to managing your reputation online:

 

Get 50 minutes of online reputation management advice from @AndyBeal for free!

Last week I had the pleasure of sitting down with Martin Brossman to discuss online reputation management for individuals and small businesses.

Martin is a passionate social media and small business coach and so had some great questions for me.

The video is 50 minutes long, and I don’t hold anything back.

Some of my favorite discussions in the video are outlined below:

About LinkedIn: “I don’t even ask for someones resume any more I usually ask can you send me your LinkedIn profile. It gives me a little bit of social proof”
Time Mark: 07:30 – Direct link to this location:
http://youtu.be/hmOY2ZquKWM?t=07m40s

My attempt to define the Hummingbird update and how it relates to Google reputation management.
Time Mark: 10:56  – Direct link to this location:
http://youtu.be/hmOY2ZquKWM?t=10m56s

Google starts removing results for Europeans who wish to be forgotten…kinda

Right to be forgottonThe WSJ is reporting that Google has begun the laborious process of removing those results that individuals have requested under Europe’s new “right to be forgotten” law.

Google engineers overnight updated the company’s technical infrastructure to start implementing the removals, and Thursday began sending the first emails to individuals informing them that links they had requested were being taken down. Only a small number of the initial wave of requests has been processed.

“This week we’re starting to take action on the removals requests that we’ve received,” a Google spokesman said. “This is a new process for us. Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.”