After thirteen years as the #1 Best Global Brand, Coca-Cola has been dethroned by not one, but two technology companies.
This year, Interbrand put Apple in the number one spot with Google as number two.
They came up with those placements by evaluating three key areas:
- The financial performance of the branded products or service
- The role the brand plays in influencing consumer choice
- The strength the brand has to command a premium price, or secure earnings for the company
Apple first hit the charts in 2000, coming in with a brand value of USD $6.6 billion. Now they’re at $98.3 billion which could easily be described as a “meteoric rise.” Interbrand says it’s Apple’s ability to anticipate and act on consumer needs that pushed them higher than ever before.