Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Trackur turns the social media monitoring dial to 11

Insights-DownloadAs you know, and by way of disclaimer if you don’t, I am the CEO of the social media monitoring tool Trackur. So, in a blatant act of self-promotion, allow me to share with you some upgrades that I’m pretty excited about.

First up, we’ve made our Insights charts fully downloadable to PDF. Customers will no longer have to navigate Excel to re-create the charts and analytics displayed in their dashboard. Trackur will do all the heavy-lifting, allowing you to provide pretty reports to your clients or boss.

Negative email alertsNext, we announced a new email alert option that will only trigger an email alert for an item our sentiment algorithm has determined to be negative. This is the perfect option for being notified of any reputation attack, while away from your dashboard.

The perils of mixing personal and professional on social media

ohSgCM0_stariSob_rgbstockIf I checked out your social media accounts today, what would I find? Personal updates? Professional updates? A mix of the two? Is there even a dividing line between your personal life and professional life? If you are your business that line doesn’t even exist. I struggle with this concept daily as I try to promote my writing through social media while still keeping up with friends, all while not alienating either one.

Wharton management professor Nancy Rothbard wrote a paper on the subject called, “When Worlds Collide in Cyberspace: How Boundary Work in Online Social Networks Impacts Professional Relationships.” Long title, but interesting food for thought. We’ve seen a number of high-profile CEOs and celebs take a beating over a personal photo or statement posted on social media but there are also plenty of cases of everyday people taking a hit for what seemed like an innocuous posting.

Scammers, criminals & paedophiles ask Google to scrub their search results

Right to be forgottenWhen the European court of justice ruled that Google must allow citizens the right to be forgotten, they probably thought they were helping drunk college kids, scorned lovers, and those without any fashion sense, take back their web identity.

A noble cause.

According to The Guardian newspaper, what actually happened was the apparent scum of Europe applied to have their shady misdeeds scrubbed from the public eye:

Google said last Monday that it had so far received 41,000 requests to take down sensitive material from people in Europe since the landmark ruling, including a politician with a murky past, a convicted paedophile and a man who had attempted to murder his family and wanted to remove links about his crime. Google chief executive Larry Page has said that nearly a third of the 41,000 requests received related to a fraud or scram [sic], one fifth concerned serious crime, and 12% are connected to child pornography arrests.

Does your marketing gel with your social customer service team? [infographic]

Not since chocolate met peanut butter has a partnership been as important as marketing and customer service. With social media playing an increasingly important role in customer service, does your marketing team work closely with your customer service folks?

 social-customer-service-marketersVia Sentiment Metrics

 

Nearly half of all consumers expect a customer service response within an hour

lithium impatient customersThere are companies with a team of dedicated customer service professionals whose job it is to monitor and instantly reply to all consumer queries.

Your company probably isn’t one of them. How can I make that assumption? Because I know that a large number of online companies are small businesses. Some a run by 1 person or a couple. Some are manned by an owner who also has another full-time job. These are the companies that can’t afford to lose even one customer, so attending to questions and complaints is even more important.

Trouble is, 66% of consumers in a recent Lithium survey said they expect a same-day response to their online request

  • 43% expect a response within an hour.
  • 14% expect a response in a lightning fast five minutes or less.

How to Become a Perceptive Listener

This post was drawn from the teachings contained in Duct Tape Selling – Think Like a Marketer Sell Like a Superstar by John Jantsch

Duct Tape SellingEffective salespeople have always been good listeners. But with today’s information overload, the art of listening has exploded in a way that requires salespeople to be able to monitor and filter what is being said, shared, written and reviewed, and also to identify what an opportunity looks and sounds like through the chaos.

Today’s salesperson must develop listening skills and use monitoring tools that allow them to stay in tune and add insight to the information clients, prospects, and competitors are sharing.

Online tools like Trackur are a powerful way to enable your listening routines, but you’ve also got to develop the human skill necessary to make sense of what you listening to.

Get Andy Beal’s new book Repped for just $0.99…but hurry!

repped-saleIf you’ve not yet bought your copy of Repped: 30 Days to a Better Online Reputation I forgive you. :-P

Now is your chance to right what is obviously a glaring omission and pick up the Kindle version for just $0.99! Amazon has Repped on sale until tomorrow evening, at which point the price will jump up and you’ll kick yourself for missing out on this great deal.

If you’re not a Kindle kind of person, never fear. You can buy a copy of the paperback at 50% off this week only. Just head to this online store and use discount code: N6LH5FGW

All joking aside, my sincere thanks to all those that have already purchased a copy, especially those that have shared their 5-star praise on Amazon.