Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Hangout with Andy Beal & Discuss How to Crush Bad Reviews – Jan 29

HOA - Crush Bad ReviewsI have to admit, when I was first asked if I would help lead a HOA, I wondered which Home Owners Association cared enough about reputation management. ;-)

Apparently, it’s actually a Hangout On Air where y’all can join in and listen to a discussion I’ll have with James Wirth and Erik Koto from QuestionPro.

The HOA is titled “4 Steps to CRUSH Bad Online Reviews” and I’ll be there to give my advice on handling bad online reviews as well as to talk about my upcoming book, Repped.

The Hangout will take place on January 29th at 11am PST/2pm EST.

You can register at http://bit.ly/crushbadreviews

If you’re new to Google+ Hangouts on Air – all you need is a Google+ account to register – or just come back on the day and watch live without registering.

Martin Luther King Jr. Day, Marketing and Social Media Respect

REI MLK TweetIt’s unlikely that a single, social media posting will double your monthly revenue but a single Tweet or Facebook post could wreck havoc with your bottom line. If a post comes off as disrespectful or disingenuous your company could end up getting a lot of publicity for all the wrong reasons.

Holidays are particularly tricky. Not the Hallmark holidays like Valentine’s Day and Mother’s Day. People expect you to promote your products on those days. But Memorial Day, Veteran’s Day, Martin Luther King Jr. Day. . . oh my, it’s such a fine line.

You could ignore the holiday completely, but that makes your company look clueless. Plus, let’s face facts here, we all want the added juice that comes with mentioning a trending topic. Your best bet is to pass on cute or clever and go with a sincere statement that suits your company or a helpful fact that doesn’t directly benefit your company.

Did a Judge Just Void Your Right to Post Anonymous Reviews?

anonymousIf you’ve ever posted a negative review online–especially on Yelp–then news from the Washington Times might give you cause for alarm.

A Virginia court has just ordered Yelp to hand over the names of seven reviewers who left anonymous, negative reviews on the Yelp profile of a company called Hadeed Carpet Cleaning. The owner claims that the reviews cannot be matched to any existing customers and therefore must be fictitious. On those tenuous grounds, a judge in Alexandria agreed with him.

Of course,  Yelp’s legal team is pitching a conniption:

“Hadeed really did nothing to justify the need for the identity of the Does in this case,” said Mr. Levy, who works at the D.C.-based nonprofit advocacy group Public Citizen. “It’s going to make it more difficult for the marketplace of ideas to get valuable information about companies.”

Are Lenders Finally Ready to Embrace a Reputation Score?

iStock_000004978052XSmallFor many years, I’ve shared the idea that banks and other financial institutions will soon use a social media score alongside the traditional credit scoring used by Experian and Equifax. Each time I talk about it, I expect someone to jump on the idea and build a scoring system that takes into account someone’s online reputation and social media activities.

At this point, it’s about as likely as us actually seeing “the year of the mobile.”

According to the WSJ, a lack of any central social score has not stopped fringe lenders from doing their own sleuthing.

Don’t Let Delta Get a Free Pass on a Good Reputation

Delta FaresWe live in an interesting time where computers make things ‘easier’ but they can also complicate a business very quickly.

The latest ‘victim’ of a computer glitch is Delta Airlines who had a roughly two hour period on December 26th where savvy travelers were getting some serious bargains. The New York Times reported:

Some lucky fliers capitalized on a computer error Thursday to buy inexpensive flights on Delta Air Lines.

From about 10 a.m. to noon Eastern, certain Delta fares on the airline’s website and other booking sites were showing up incorrectly, offering some savvy bargain hunters incredible deals.

A round-trip flight between Cincinnati and Minneapolis for February was being sold for just $25.05 and a round trip between Cincinnati and Salt Lake City for $48.41. The correct price for both of those fares is more than $400.

Target Update: It’s Bad ……. Real Bad

target_logo_2702We reported the other day about the potential damage to Target’s reputation if the data breach that, at the time, was relatively unquantified got big.

Well, guess what? It’s real big. So big that post is serving more as a public service announcement by pointing you to an article on Mashable which examines the depth of the issue and the concern shoppers should have.

“We’re asking everyone who shopped at a Target location since Black Friday to monitor their credit card accounts and contact their banking establishments to see if there is any suspicious activity,” Molly Snyder, a Target spokesperson, told Mashable. “Anyone with a Target Red Card or a card from another bank should remain vigilant and keep checking their accounts for fraudulent activity.”

Worst Case Scenario: Target Experiences Data Theft During Holiday Season

target_logo_2702It is being reported that Target has been hacked exposing credit card numbers of shoppers starting on Black Friday. If there has ever been a reputation bruiser for a retailer, this is it.

KrebsonSecurity reports

Nationwide retail giant Target is investigating a data breach potentially involving millions of customer credit and debit card records, multiple reliable sources tell KrebsOnSecurity. The sources said the breach appears to have begun on or around Black Friday 2013 — by far the busiest shopping day the year.

According to sources at two different top 10 credit card issuers, the breach extends to nearly all Target locations nationwide, and involves the theft of data stored on the magnetic stripe of cards used at the stores.