Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.
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Brand Caught Handling Social Media Issue Well!

posted on October 17, 2012

There is probably something more ‘newsworthy’ to post about today but let’s take a look at something that some of us may not recognize. It’s that rare moment where a brand or company is brought out in front of a jury of its peers for doing something…..hold on to your hats…….right.

That’s right. I wrote it. Someone was caught handling a potentially messy social media situation well and there is reason to recognize that compnay for being …. man, it’s even harder to type this the second time ….. right.

So who is this brand that dare make people like us who like to cry foul and scream “Are you stupid or what?!?!” whenever a company steps in a steaming pile of social media? It’s Papa Murphy’s Pizza. Ragan.com reports

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Twitter Discovers That Details Matter In a Social World

posted on October 9, 2012

Twitter has hired a new VP of Design in Mike Davidson.

Pretty standard stuff, right? Well, there is an interesting thread to this because Davidson announced his move to Twitter on Twitter in what I suspect he figured was a cool way (it was tweet number 10,000 for him which is either cool or too much information depending on your point of view, I suppose). Nice touch, huh?

Trouble is he used the third party Twitter app Echofon to do it which is not exactly the direction Twitter is heading these days.

Minor point? Over reaction? Sure, you can say that but what it did was open a door for discussion that didn’t need to be opened. Instead of having a great move by Twitter you get a post like this one or this kind of sentiment from Mashable

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The NFL Goes Pink and Xbox Gets a Make-up Makeover

posted on October 4, 2012

This month, two brands you normally associate with men are getting a girly make-over, one for profit and one for a good cause.

The NFL is going pink in October in honor of Breast Cancer Awareness Month. And not just any pink, take a look at this satiny, sparkly pink on gloves, shoes, hats, arm bands — everything except the football is pink, pink, pink.

It may sound like I’m making fun of these macho men in girly colors, but I think it’s wonderful. It’s great to see a huge brand do something completely out of character in order to support a great cause. And they’re not the only male dominated group donning pink this month. The police officers and firefighters of Maryland will be wearing pink, even tow trunks in Detroit are getting in on the action.

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The Underlying Problem with KitchenAid’s Disgusting Dead Grandma Tweet

posted on October 4, 2012

Like many of you, I watched the Presidential debate last night. And, like many of you, heard about the incident that led to a rather disgusting tweet being sent out from the KitchenAid Twitter account.

In case you have no clue as to what I am talking about, check out this recap and then come back.

Hopefully, we are at the point where we all see the obvious online reputation issue here. In fact, most pundits are focusing on the simple fact that KitchenAid should be more careful about who they let use there Twitter account. Clearly, an employee (or contractor) forgot to sign out of the KitchenAid account–and into their personal Twitter account–before sending that tweet.

But, here’s the bigger reputation issue at hand.

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Online Map Battle Continues as Both Sides Sound Off

posted on October 1, 2012

As you probably already know, Apple CEO Tim Cook has issued his mea culpa for the Apple Maps ‘problem’. No matter which side of this argument you are on this has elicited some interesting responses.

First we hear from the pro-Apple, ‘Yeah Tim Cook rocks!” camp headed by camp counselor, Farhad Manjoo of Pando Daily. He cuts to the chase saying that this is over in one masterful swipe from the head Apple and that even Google has stubbed its toe here.

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Gasp! Survey Reveals That Many Online Reviews are Fake!

posted on September 20, 2012

My world has been rocked, not once, but twice this week. First I found out that the reality series The X-Factor hid the fact that a 13-year old contestant was actual a Broadway pro in order to make the episode more compelling. That makes it more of a semi-reality series, doesn’t it? Appalling!

While I was still reeling from that shock, I checked into Mashable and found this: By 2014, 1 in 10 Social Media Reviews Will Be Fake. 

Say it isn’t so! I, like most internet users, trust those online reviews to give me the scoop before I check into a hotel, eat at a restaurant, or buy a new product. If 10% are fake, whom am I to trust?

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In Advertising, Consumers Trust Earned Over Owned

posted on September 17, 2012

When it comes to information about a product or brand, the personal recommendation trumps all else. That falls under the category of “earned” advertising. Your product was worthy, so you earned the respect of a consumer, who in turn, passed that good word on to their friends and family. It doesn’t get better than that.

The downside, is that “earned” advertising has to come when it comes. You can’t make it happen on schedule, so that’s where “paid” and “owned” come in.

Take a look at this trust chart from Nielsen and we’ll talk about it on the other side.

It’s a given that consumers don’t put much stock in paid advertising, but look at mobile dragging its knuckles at the bottom of the chart. Mobile phones and tablets are the hottest thing in tech right now, but people are almost universally shunning the ads they see there.