Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Reputation Ripoff: Bar Posts Photo of Non-Paying Customer on Facebook

brewersThis past week a “serial dine and ditch” customer met his match when he walked out without paying his tab at Brewers Cabinet in Reno, Nevada. Angry over the un-paid $100 check, an employee snapped the man’s photo and his boss posted the photo on the company Facebook page with a note urging people to turn the man in to the police.

Oh, how mobile phone photography has changed our world.

The post went viral and soon news agencies all over the globe had picked up the story. And speaking of picking up, the man was also picked up by Reno police. His defense? That he didn’t realize he’d gone out without a means to pay and had ever intention of coming back to settle his bill.

Chipotle’s Fake Twitter Hack: Can Customers Take a Joke?

chipotle headerTwitter hacking is as common now as pet rocks in the 70′s. True hacks usually lead to an hour or so of offensive Tweeting followed by numerous mea culpas from the company even though it wasn’t their fault. Sometimes, it’s partially their fault because the “hack” is actually a disgruntled or inebriated employee who decided to make his grievances public.

Then there are those times when a celebrity Tweet-blurts something terrible but instead of owning up to their misdeeds, they claim their account was hacked.

Now we have the case of Chipotle – the folks who “hacked” their own account as a publicity stunt. It worked. They picked up more than 4,000 followers and 12,000 reTweets. Mashable says their normal numbers are around 250 new followers and 75 reTweets. Chipotle has more than 200,000 followers, so it’s not like they were hurting before this all began.

Lessons in Branding from Lifetime’s Supermarket Superstar

supermarket superstarSupermarket Superstar is a new business competition series on Lifetime.  It’s like Shark Tank meets Cupcake Wars and its loaded with great lessons about small business branding.

The series revolves around amateur chefs who think their original product deserves shelf space in a major grocery store. Last night’s premiere episode was all about cakes. The queen of cookies Debbi Fields was on hand to mentor the contestants, along with celebrity chef Michael Chiarello and branding expert Chris Cornyn.

Unlike most cooking shows, this one isn’t all about how the food tastes. In this show, it’s about the brand. There’s only one judge, Tom Dahlen, the buyer for A&P supermarkets. Impress him and you’re on your way.

Good Review on Yelp? Order Lunch While You’re Still on the Page

You’re at the office and you’re hungry but you’re tired of the same old places. You go on Yelp to look for a new place to eat. (Not where I’d go, but apparently it’s where some people go.) You find Harry’s Italian Pizza Bar and wow, they have terrific reviews. Gotta try it – now here’s the make it or break it moment – you place your lunch order right there on the page so it’s ready when you arrive to pick it up.

Without that order system, you might head out thinking you’re going to go to Harry’s but end up at the Greek place that’s two blocks closer. Bad news for Harry.

yelp ordering system

Hey! Duck Dynasty’s Duck Commander Misses Out on New .LA Domain Extension…Almost!

duck-dynasty-laWhen GoDaddy announced the release of the new .LA domain extension you would have expected many Louisiana businesses to say, “Hey, we should get us one of those domains before the Los Angeles folks snap them all up!” Or something like that.

Well, Frank Reed happened to spot that neither DuckDynasty.la or DuckCommander.la had been secured by the good ole Louisiana boys made famous by the AE show Duck Dynasty.

Being huge Duck Dynasty fans, we lept into action. First, Frank shot the Duck Dynasty team an email letting them know that they should jump on it, before someone else registers it…and does who knows what with it. Concerned that they may not see the email under the deluge of fan mail they receive, I pulled up GoDaddy and registered the domains.

MySpace Deletes Your Stuff

deletedMySpace is proud to announce a new platform across desktop and mobile. Oh, and by the way, they deleted all your old stuff when they did it. All those photos you uploaded, the private messages, the blog posts — all that history that you thought would stay there forever – gone.

Needless to say. . . okay, I’m going to say it anyway. . . people are not happy. You can read it all on a thread called “Where is all of my old Myspace stuff.

The responses talk about years of poems and personal notes, photos of friends who passed away, private messages between loved ones and money and time invested in games that are gone.

Code Names, Leaked Docs, the NSA: Google and Facebook Land in the Center of a Spy Drama

PrismThe code name is PRISM. It’s a top secret program that gives the National Security Agency direct access to the inner workings of Google, Facebook, Yahoo, Skype and just about every other big data company on the web. It even has its own snazzy, SciFi looking logo and reports that are stamped TOP SECRET.

Sounds like something you’d find in a Ben Affleck movie but the UK paper The Guardian says it’s real and they have the proof; a 41-page PowerPoint presentation created to train operatives on the program.

I’m telling you, just looking at those documents online makes me nervous. The news broke several days ago and since then the parties involved have been in damage control mode.

Google was the first to respond with a post appropriately titled “What the …?