If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.
Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.
Here’s a selection of reputation management stats for you to dwell on.
- ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
- 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
- 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)