Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Why 8 Cyber-Bullying Teens Are Already Sentenced to a Life of Reputation Incarceration

If you watched the news over the weekend, you probably couldn’t escape news of eight teenagers accused of viciously beating a 16-year-old girl, with the intention of posting a video on YouTube.

What was planned as a cyber-bullying stunt to shame their victim on YouTube has turned into an online reputation management scar that will live with the eight defendants for the rest of their lives.

Take a look at these names:

…Cara Murphy, 16; Britney Mayes, 17; Kayla Hassell, 15; Zachary Ashley, 17; Brittini Hardcastle, 17; Mercades Nichols, 17; April Cooper, 14; and Stephen Schumaker, 18.

Conduct a search for any of these names and you’ll find many news articles and blog posts–all telling the story of how each are facing kidnapping and battery charges.

12 Reputations Every Company Should Monitor Online

ReputationsIn Radically Transparent, we explain why you should monitor your online reputation 24/7. In fact, it’s so important, that if you can figure out how to monitor it 25/8, you should absolutely do so.

But, it’s one thing to know how important reputation monitoring is–and which tracking tools to use–but what “reputations” should you monitor exactly? You should already know the importance of monitoring your personal name and company brand, but here’s a list of 12 items every company should track.

1. Your Personal Name

Whether you’re an independent consultant, or a very small cog on a big corporate wheel, you should absolutely monitor any media mentions of your own name. An extra tip, monitor your user names too: monitoring “andy beal” would likely not include mentions of “andybeal.”

Did a Twitter User Just Trash Your Online Reputation? Measure Their Influence

Twitter has become adopted enough among social media influencers that you should be monitoring the service daily for reputation attacks.

Want to automate the process? Tweet Scan is a free service that does just that (you can also use

But, how do you know if the Twitter user has the reach and influence to have an impact on your reputation?

Well, first you should look at how many people are following that person. For example, over 1500 Twitter users currently follow my “tweets” on Twitter. If I had something negative to say about your reputation, I’d influence an audience larger than that of many blogs.

The Truths and Myths of Google News as a Reputation Management Tool

By David Snyder.

Much has been made around the Web about the “Truth and Myth” post by Software Engineer Andy Golding on the Google News blog. There have been quite a few posts written about how the ideas discussed by Golding relate to publishers, SEOs, and PR professionals.

What about the social media marketer and corporate reputation manager?

Many people, who have not found the value of great reputation management tools such as Trackur, utilize Google News Alerts to find out what is being said about their company on the web. The question is, how does this recent post effect how these professionals obtain and utilize information?

Among the myths and truths discussed a few are of significant importance to those that monitor and repair reputation.

Book Review: Corporate Reputation by Leslie Gaines-Ross

Dr. Judy Strauss and I couldn’t make the claim that Radically Transparent is the most comprehensive guide to online reputation management, if we hadn’t quoted the research of Dr. Leslie Gaines-Ross. Gaines-Ross’ work in corporate reputation management is legendary and she’s followed-up her excellent CEO Capital book with the equally informative Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.

The book is a must read for any company executive facing a corporate crisis–or is smart enough to realize that pretty much every company faces a reputation crisis at some point. If Radically Transparent is the blueprint for monitoring and managing your online reputation, Corporate Reputation is the book that fleshes our corporate reputation repair in the offline (real?) world.

Six Reputation Management Stats to Make You Shudder

If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

  • ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)

Mozilla CEO Takes a Bite Out of Apple’s Reputation

It’s been a few months since Apple has done anything to mark its reputation, so the time is right for a few fireworks. The creator of Safari has (allegedly) decided that it’s perfectly fine to dump its internet browser on Windows users, without their express permission.

When Windows users update their iTunes or QuickTime software, Apple conveniently bundles Safari 3.1 with the download. How jolly nice of them!

Surprisingly, it’s not “Papa Microsoft” that’s griping about the sneaky install, nope. It’s actually Mozilla CEO John Lilly that’s doing the complaining–apparently he feels a threat to Mozilla’s own Firefox browser.

According to Lilly

The problem here is that it lists Safari for getting an update — and has the “Install” box checked by default — even if you haven’t ever installed Safari on your PC.