Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Bear Stearns a Lesson in Rumor Monitoring

By now, you’ve heard about the phenomenal crash of investment bank Bear Stearns–a multi-billion dollar valuation now worth just $236 million.

What’s interesting is how the rumors of the company’s demise quickly escalated the week before the eventual collapse. I spoke with TheStreet.com’s Elizabeth Blackwell about the importance of companies monitoring the web for the increase in online chatter and rumors.

“The worst thing a company can do is stick its head in the sand and say they’ll release information when they’re ready,” he says. “The market makes that decision for you.”

One of Bears’ key mistakes may have been to ignore the rumors for too long. By the time the CEO appeared on TV, it was too little, too late.

What did I tell Dr. Ralph Wilson About Online Reputation Management?

You’ll just have to watch the video and find out…



Two More Radically Transparent Podcast Interviews

If you’ve not yet picked-up your copy of Radically Transparent, you might want to head over to Amazon and grab it. In the next few days, I’ll announce a fantastic new contest that owners of the book can enter.

In the meantime, the free advice keeps coming with two new podcast interviews.

  1. A quick podcast interview with The Customer Collective.
  2. An interview with Consumer Help Web.

Ten Online Reputation Management Tips for Companies

Over at Mashable, I wrote a pretty comprehensive guest post about online reputation management for businesses. It’s not as comprehensive as my new book, but hopefully it will whet your appetite.

Here are the first two steps:

1. Know your achilles heel

Do you know your weaknesses? No, seriously! I don’t mean the “we try too hard to please our customers” bunk. Do you know the flaws in your products, the areas of your service that suck, or the member of your management team most likely to stick his foot firmly in his mouth?

If Kryptonite had known their locks could be picked with Bic pen, they might have been able to react faster to the meme that spread like a virus. You might not be able to correct your company’s flaws but, by being honest about them now, you can better prepare should they become the topic of a reputation attack.

A Radically Transparent Discussion About ORM

I was invited to by Paul Dunay to join him on his MarketingProfs podcast. During the 12 minute discussion we discuss my new book, Radically Transparent, and look at the following online reputation management (ORM) topics:

  • Why is reputation management so important?
  • Is managing reputation getting worse?
  • How are companies managing reputation?
  • Approach to reputation management
  • Reputation management tools such as Trackur
  • Responding to a reputation crisis

Listen below:

Five Star Reviews for Radically Transparent

Radically Transparent is selling well and we’re just starting to see the first book reviews come in. It’s very nerve-wracking to see 9 months of writing and editing get reviewed for the first time. Fortunately, every review thus far has been fantastic!

Here’s a sample:

David Churbuck, Lenovo:

This is a very good book because it’s grounded in a ton of hard leg work and case study research — not hand waving theory with the usual Hallmark platitudes about authentic conversation stuff. Andy and his co-author Judy Strauss are not pushing a theoretical agenda — this isn’t one of those detestable business books that repeat the summary on the back cover blurb a hundred times.

Mike Yanke, Top Rank Blog:

Andy Beal Discusses Online Reputation Management on BlogTalkRadio

I had the pleasure of chatting with John Havens today about Radically Transparent and online reputation management strategies and case studies.

If you’re still not sure how Radically Transparent can help you monitor and manage your online reputation, perhaps this podcast might sway you. :-)

Listen to podcast.