In Radically Transparent, we explain why you should monitor your online reputation 24/7. In fact, it’s so important, that if you can figure out how to monitor it 25/8, you should absolutely do so.
But, it’s one thing to know how important reputation monitoring is–and which tracking tools to use–but what “reputations” should you monitor exactly? You should already know the importance of monitoring your personal name and company brand, but here’s a list of 12 items every company should track.
1. Your Personal Name
Whether you’re an independent consultant, or a very small cog on a big corporate wheel, you should absolutely monitor any media mentions of your own name. An extra tip, monitor your user names too: monitoring “andy beal” would likely not include mentions of “andybeal.”