Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.
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Companies Say Posting to Facebook is Risky Business

posted on August 30, 2012

Social media has the ability to turn your company into the top trend of the week. But as fast as people can build you up, they can knock you down with very little effort. A badly chosen word or an inappropriate joke and suddenly a short social media post is headline news and not in a good way.

eMarketer put together a chart showing which social media networks carry the most risk. In the eyes of those surveyed, Facebook posed the most significant risk, but Twitter and YouTube worry more people overall.

Facebook is frightening due to its size. The site is designed to create “reach,” so what I post, my friends see and so on and so forth. We also know that recommendations from friends carry a lot of weight on Facebook, so the opposite is also true. If my friends have bad things to say about a brand, then I’m likely to go with the flow and shun the brand, too.

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Survey: 46% Have Googled Their Personal Name in the Past 24 Hours

posted on August 20, 2012

A new survey by social media monitoring dashboard Trackur, suggests that we’ve become a nation obsessed with our Google reputation.

46% have Googled their name within the past 24 hours while another 27% have done so in the past month. Just under 22% haven’t Google their name in more than a month, with just 5.4% admitting they’ve never Googled themselves–maybe they think they’ll go blind. ;-)

Anyway, here’s the chart that explains it all:

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Walmart Removes FB Update About Store Mugging, Creates Even More Trouble

posted on August 20, 2012

OK class. Today’s lesson is one that we have gone over and over about for quite some time now. It has to do with social media and trying to cover your digital tracks. Let’s just say it’s, more often than not, a very bad idea.

Today’s latest social media dunce is Walmart. Now Walmart is no stranger to online troubles. But despite that it did somehow get listed in the Fortune Top 10 brands using social media list from May of this year. This latest action may ding that reputation just a bit.

So what happened? Let’s let Thomas Hawk of Oakland tell his story from his blog post. (Hat tip to @marktraphagen)

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A Sneak Peek at What I’m Sharing at This Year’s Pubcon Vegas

posted on August 17, 2012

Pubcon is by far one of the best internet marketing conferences you can attend, and it’s one of the few that I speak at on a regular basis. This year Pubcon moves up to October, so time is running out, if you wish to attend. Which reminds me, you can still save 20% off your registration by using the discount code: rc-9218020

In the meantime, I sat down with Arnie Kuenn of Vertical Measures to talk about Pubcon and what you can expect to learn from my Google Reputation Management session.

Transcription (edited):

Arnie:  Hello, I’m Arnie Kuenn, President of Vertical Measures. Vertical Measures. We’re a search, social, and content marketing agency in Phoenix, Arizona. And I’d like to introduce you to Andy Beal, the CEO of Trackur. How are you doing, Andy?

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Can Marketers Win By Going Rogue? WhatTedSaid Meets MLB

posted on August 3, 2012

Derek Jeter gets a sex change. The Miami Marlins are hosting Free Pitbull Night and the San Diego Padres would like to encourage all handicapped fans to stay home.

Sounds like an all sports version of SNL’s Weekend Update. There, it would be funny. But on the official Major League Baseball Facebook Pages, not so much.

Yesterday, these kinds of posts appeared on a half a dozen official MLB Pages and fans assumed it was the work of a hacker with a grudge against baseball. Turns out the posts were loaded by an authorized Page admin who went “rogue.”  The person in question wrote the posts as a joke and says they were never meant to appear in public. He also told Deadspin that the ones that went live weren’t even the “best” of the lot. Then he basically blamed MLB Advanced Media, saying, “Access to all 30 MLB teams’ Facebook pages is put in the hands of employees making less than living wage.”

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Trackur Brings Automated Sentiment Analysis to the Masses

posted on July 24, 2012

[Insert message about this technically being a sponsored message, but not really as Andy also technically owns this site, blah, blah, blah]

Trackur may be in its fifth year, and it may be approaching its 50,000th registered user, but the social media monitoring platform is not resting on its laurels.

As of today, Trackur has added automated sentiment analysis to all of its paid social media monitoring plans. Yes, even the uber affordable $18 a month plan!

According to the blog post announcement:

Trackur’s automated sentiment analysis looks at the specific keyword you are monitoring and then determines if the sentiment towards that keyword is positive, negative or neutral with the document. That’s weighted the most in our algorithm. We then also take into account the overall sentiment of the document, but to a lesser extent. We believe this gives you a much more accurate picture of the sentiment towards your saved search.

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Customers Want Answers but Companies Still Ignore Negative Social Buzz

posted on July 16, 2012

If you have an angry customer on your hands, things can get very ugly and very public, very fast. It doesn’t even matter if the customer is unreasonable or has their facts all wrong, a single negative post on a Facebook page can turn into a media nightmare overnight.

Still, the latest from eMarketer shows that only 49% of companies in a recent survey track and follow-up on customer’s social media feedback. Those that don’t follow-up are playing with fire, risking not only future sales, but their whole reputation.

It happened to Pampers, to FedEx, to Best Buy and hundreds of big name companies. Companies that can afford to hire PR saviors and lawyers to get them out of the mess. But what about the small business owner who lives and dies by every sale? That’s where monitoring and responding to social media buzz is imperative.