Here at Marketing Pilgrim, we are especially sensitive to stories about corporate reputations. Our founder Andy Beal and his Trackur product specialize in helping companies keep track (get it?) of what is being said in the online space.
In most cases, when there is some concern or issue around a product or service, many are quick to jump on the reputation crushing bandwagon to express their concerns, be they real or imagined. People like to be part of a group especially when they can get some sense of making a difference, no matter how artificial it is. But how far will they go to bring a brand down if it is something they really like?