Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

The Truths and Myths of Google News as a Reputation Management Tool

By David Snyder.

Much has been made around the Web about the “Truth and Myth” post by Software Engineer Andy Golding on the Google News blog. There have been quite a few posts written about how the ideas discussed by Golding relate to publishers, SEOs, and PR professionals.

What about the social media marketer and corporate reputation manager?

Many people, who have not found the value of great reputation management tools such as Trackur, utilize Google News Alerts to find out what is being said about their company on the web. The question is, how does this recent post effect how these professionals obtain and utilize information?

Among the myths and truths discussed a few are of significant importance to those that monitor and repair reputation.

Book Review: Corporate Reputation by Leslie Gaines-Ross

Dr. Judy Strauss and I couldn’t make the claim that Radically Transparent is the most comprehensive guide to online reputation management, if we hadn’t quoted the research of Dr. Leslie Gaines-Ross. Gaines-Ross’ work in corporate reputation management is legendary and she’s followed-up her excellent CEO Capital book with the equally informative Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.

The book is a must read for any company executive facing a corporate crisis–or is smart enough to realize that pretty much every company faces a reputation crisis at some point. If Radically Transparent is the blueprint for monitoring and managing your online reputation, Corporate Reputation is the book that fleshes our corporate reputation repair in the offline (real?) world.

Six Reputation Management Stats to Make You Shudder

If you’re not yet convinced why you need to worry about your online reputation, I have some stats to help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

  • ~80% of adults are "very" or "somewhat" more likely to consider buying products recommended by real-world friends and family. (source: Pollara)
  • 78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
  • 52% of survey respondents from developed nations said they find “a person like yourself” to provide the most credible information. (Edelman)

Mozilla CEO Takes a Bite Out of Apple’s Reputation

It’s been a few months since Apple has done anything to mark its reputation, so the time is right for a few fireworks. The creator of Safari has (allegedly) decided that it’s perfectly fine to dump its internet browser on Windows users, without their express permission.

When Windows users update their iTunes or QuickTime software, Apple conveniently bundles Safari 3.1 with the download. How jolly nice of them!

Surprisingly, it’s not “Papa Microsoft” that’s griping about the sneaky install, nope. It’s actually Mozilla CEO John Lilly that’s doing the complaining–apparently he feels a threat to Mozilla’s own Firefox browser.

According to Lilly

The problem here is that it lists Safari for getting an update — and has the “Install” box checked by default — even if you haven’t ever installed Safari on your PC.

Trackur’s Online Reputation Monitoring Now Just $18

Trackur LogoHaving successful launched Trackur–and watching it withstand 700+ users–it’s time to make it even more affordable to the masses. There’s no reason why every individual or company shouldn’t be monitoring the internet for discussions about their reputation.

So, I’m pleased to announce that you can now monitor your reputation, competition, industry trends, conference news, etc for just $18 a month!

Think about how much you spend to market your company, advertise on Google, or keep investors happy. Now ask yourself how can you not afford to spend sixty cents a day to protect that investment?

Still not convinced? Take Trackur for a test drive for 14 days for free!

Trackur Screenshot

Bear Stearns a Lesson in Rumor Monitoring

By now, you’ve heard about the phenomenal crash of investment bank Bear Stearns–a multi-billion dollar valuation now worth just $236 million.

What’s interesting is how the rumors of the company’s demise quickly escalated the week before the eventual collapse. I spoke with TheStreet.com’s Elizabeth Blackwell about the importance of companies monitoring the web for the increase in online chatter and rumors.

“The worst thing a company can do is stick its head in the sand and say they’ll release information when they’re ready,” he says. “The market makes that decision for you.”

One of Bears’ key mistakes may have been to ignore the rumors for too long. By the time the CEO appeared on TV, it was too little, too late.

What did I tell Dr. Ralph Wilson About Online Reputation Management?

You’ll just have to watch the video and find out…