Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

A Radically Transparent Discussion About ORM

I was invited to by Paul Dunay to join him on his MarketingProfs podcast. During the 12 minute discussion we discuss my new book, Radically Transparent, and look at the following online reputation management (ORM) topics:

  • Why is reputation management so important?
  • Is managing reputation getting worse?
  • How are companies managing reputation?
  • Approach to reputation management
  • Reputation management tools such as Trackur
  • Responding to a reputation crisis

Listen below:

Five Star Reviews for Radically Transparent

Radically Transparent is selling well and we’re just starting to see the first book reviews come in. It’s very nerve-wracking to see 9 months of writing and editing get reviewed for the first time. Fortunately, every review thus far has been fantastic!

Here’s a sample:

David Churbuck, Lenovo:

This is a very good book because it’s grounded in a ton of hard leg work and case study research — not hand waving theory with the usual Hallmark platitudes about authentic conversation stuff. Andy and his co-author Judy Strauss are not pushing a theoretical agenda — this isn’t one of those detestable business books that repeat the summary on the back cover blurb a hundred times.

Mike Yanke, Top Rank Blog:

Andy Beal Discusses Online Reputation Management on BlogTalkRadio

I had the pleasure of chatting with John Havens today about Radically Transparent and online reputation management strategies and case studies.

If you’re still not sure how Radically Transparent can help you monitor and manage your online reputation, perhaps this podcast might sway you. :-)

Listen to podcast.

Radically Transparent Presentation & Book Signing at SXSW 2008

I have two reasons to be excited about my trip to SXSW Interactive this week.

First, this will be my first trip to SXSW and I hear it’s a blast.

Second, I’ve been invited to speak about my new book Radically Transparent and do a book signing!

If you’re planning on getting to SXSW this Friday, I hope you’ll stop by and catch my presentation at 4:30pm. I promise it will be both entertaining and educational.

I just hope Austin doesn’t stop being weird before I get a chance to visit! :-)

Steve Jobs, Warren Buffett, and Jack Welch More Admired Than Eric Schmidt?

Fortune magazine has released it’s list of "America’s Most Admired Companies" and Google places a distant fourth in the list.

What’s interesting is the companies ahead of Google. While you could argue that Apple deserves its #1 spot based upon its brand and products, there might be some other factor at play–the CEO Halo Effect.

Let’s take a look:

  • Apple – who hasn’t heard of Steve Jobs? Who doesn’t wish they were Steve Jobs?
  • Berkshire Hathaway – quick name 3 companies owned by Berkshire Hathaway? OK, now name the CEO? I bet Warren Buffett comes to mind easier than Acme Brick Company, Fruit of the Look, or even, GEICO.

Free Guide: Seven Step Online Reputation Crisis Plan

Over at the Radically Transparent book site and blog, we’ve uploaded "Your Seven Step Online Reputation Crisis Plan." The book contains an entire chapter on repairing your online reputation, but this article is a good primer–and will tide you over until you get a chance to order the book. :-)

Here are the first two steps:

1. Check the facts

Quite often there are two sides to any story. Before you start responding to accusations made online, take the time–but no more than an hour or so–to assess the situation, gather the facts, and evaluate the appropriate response.

2. Determine the impact

Decide if the attack on your reputation warrants a response from you. Is the attack coming from someone influential? Is the attack spreading quickly? Are many new voices joining the attack? Answer “yes” to any of these questions, and you’ll likely need to respond.

Caving to a Blogger’s Demands? Advice from Corporate America

Lenovo’s David Churbuck is on the social media frontline for the computer manufacturer. Every day he engages customer gripes which range from flaming batteries, dead pixels, and even the company’s Chinese government involvement.

Having interviewed Churbuck for Radically Transparent, I already knew that he has a wealth of common-sense advice for Fortune 500 companies who wish to engage bloggers and other citizen journalists. So, I’m excited that he’s shared some of his wisdom with Jeremiah Owyang–who graciously gave Churbuck space on his blog to share his thoughts.

In partly pedantic jest, I suggested the type of topic I’d like to discuss is: contravening corporate policy by privately resolving a blogged customer support issue and having the blogger publicly state the solution and thereby set a precedent for all future complaints