Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Download Chapter 1 of Radically Transparent for FREE

Thanks to the fine folks at Wiley, I’m pleased to let you know that you can now download Chapter 1 of Radically Transparent: Monitoring and Managing Reputations Online.

In this first chapter, Dr. Judy Strauss and I set the stage for the importance of online reputation management–now that your customers, employees, investors, and journalists are using the internet to research your reputation.

Here are some chapter highlights:

  • JetBlue Airways Hits Bumpy Air – we look at how the company’s Valentine’s day passenger stranding turned into a reputation nightmare.
  • The Reality of a Transparent, Always-On, Wired World – we share lots of stats and studies on why people are using the internet to share thoughts on your reputation.
  • Reputation 101 – why a good reputation is important to companies and individuals.

Google Steals Top UK Brand Spot from BBC

Google has passed Microsoft and the BBC to become the UK’s strongest brand, according to a new report from Superbrands.

Some other interesting observations:

  • Google is the only company on the list to have started after 1990.
  • The other 49 listed companies have an average age of 90 years in business.
  • Google muscled out British favorites including the BBC, BP, British Airways, and Rolls Royce.
  • Google jumped from #5 last year, to #1 this year.
  • Apple dropped completely out of the Top 10 (#8 last year).

The list is compiled by senior business leaders and an independent survey of 1,500 professionals.

Announcing Online Reputation Monitoring Tool – Trackur.com

Trackur LogoI’m excited to announce the official launch of Trackur.com, my new online reputation monitoring tool.

In the many years I’ve consulted with businesses on online reputation management, I’ve tried many different reputation tracking solutions. While I’ve found some show promise, I’ve never quite found the perfect online monitoring tool for the job. So, after writing the industry’s most comprehensive book on online reputation management, I decided to turn my attention to building the best online reputation monitoring tool for the masses.

Trackur Screenshot

If you’re not interested in the details, then you can get started with a 14-day free trial and take it for a test drive. For those of you looking for a little more detail, I’ve answered your burning questions below.

What is Trackur?

Free Book Signing & Speaking at SMX West

If you’ve made plans to attend Danny Sullivan’s SMX West next week, I hope you’ll join me for an exclusive book signing.

Radically Transparent: Monitoring and Managing Reputations is starting to ship and I’ll have 50 free copies to sign and give away at SMX West.

The book signing is sponsored by Aquent–you can thank them for the free books–and will take place at their booth on Wednesday 27th at 6pm.

As well as the book giveaway, you can catch me speaking on the following panels:

  • Reputation Monitoring & Management Through Search – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue.

Order Radically Transparent NOW & Save 39% 34%

(UPDATE: Amazon is no longer listing the book as a pre-order. You can still save 34% (the largest discount) by ordering from Amazon.)

OK, I’m not sure how many book authors do this, but I’m going to share with you a secret that will help you save a whopping 39% off my new book Radically Transparent: Monitoring and Managing Reputations Online.

After months of writing and editing, the book started shipping from the warehouse this week. I’m in England right now, but my wife tells me that I have copies waiting for me at home. As you might guess, I’m giddy with excitement.

Build Your Company Reputation with a Business Blog

USA Today’s Steve Strauss is a recent convert to the value of blogging and in today’s “Ask the Expert” he explains how blogs can help small businesses.

Glancing over his list of benefits, I can’t help but notice that they all point to why a blog is such a great tool for building your online reputation.

  • Blogs build a sense of community: By sharing your expertise in a blog, you connect with a lot more people. And as they respond to your posts, a community is created.
  • They allow you to plug products and services: But importantly, you are not doing so in an abrasive way. Using the conversational style that is the hallmark of a good blog allows you to share business products in a friendly way.

Video: Improve Your Business by Spying on Your Competitors

I had the pleasure of joining internet marketing legend Dr. Ralph Wilson for a number of video interviews during PubCon 2007.

In this second installment, we chat about how you can keep track of your competition and use their screw-ups to benefit your business.

It’s only quasi-evil. >:D