Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Build Your Company Reputation with a Business Blog

USA Today’s Steve Strauss is a recent convert to the value of blogging and in today’s “Ask the Expert” he explains how blogs can help small businesses.

Glancing over his list of benefits, I can’t help but notice that they all point to why a blog is such a great tool for building your online reputation.

  • Blogs build a sense of community: By sharing your expertise in a blog, you connect with a lot more people. And as they respond to your posts, a community is created.
  • They allow you to plug products and services: But importantly, you are not doing so in an abrasive way. Using the conversational style that is the hallmark of a good blog allows you to share business products in a friendly way.

Video: Improve Your Business by Spying on Your Competitors

I had the pleasure of joining internet marketing legend Dr. Ralph Wilson for a number of video interviews during PubCon 2007.

In this second installment, we chat about how you can keep track of your competition and use their screw-ups to benefit your business.

It’s only quasi-evil. >:D

Exclusive: Predicting Super Tuesday Results Using Social Media & Search Sentiment

There’s no need to watch today’s Super Tuesday presidential election coverage, we already know who’s going to win: Barack Obama and John McCain.

How do we know this?

Marketing Pilgrim and Collective Intellect have joined forces to release “Election 2008: Using Social Media Measurement as a tool for predicting poll results” a study that looked at sentiment across social media and the search engines. Based upon our findings, we’re confidently predicting a win for Democrat Obama and Republican McCain.

You can download the free report via the Collective Intellect blog. In it, you’ll find full details of how we used blogs and search engine results to make our predictions.

For those of you interested, here’s a quick summary.

Sentiment across social media:

We Won a SEMMY for Reputation Management

2008 SEMMY WinnerIt was already an honor to be nominated for a SEMMY, and a privilege to help judge one of the categories. I’m even more thrilled to learn than one of my articles was voted the 2008 Winner for Reputation Management.

My "Buzz Monitoring: 26 Free Tools You Must Have" article picked up 50% of the publics vote, with my "Own Your Google Reputation with these Ten Suggestions" picking up 31.25%.

My sincere thanks to the judges, and everyone that voted for my article. I’m excited to win in a category–reputation management–that is near and dear to my heart.

A big shout out to all of the winners–especially my overall pick, which was Rand’s SEO piece–and thanks to Matt McGee for hosting The SEMMYs.

Police Officer May Lose Job Over MySpace Friend’s Sex Links

I’ve written before about the dangers of not carefully monitoring who you "friend" on social networks. While it might feel like you’re in a popularity contest–and need lots of friends to win–but you should be careful who you associate yourself with.

A cop down in Florida is learning this lesson the hard way. He’s under investigation after it was discovered one of his MySpace friends linked to porn. Not normally a big deal. However, the cop works at a middle school and set up the MySpace profile in an attempt to better connect with the kids he’s protecting.

Target Learns Exactly Why it Should Engage Bloggers

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

Today, I see the story has made the New York Times. Yo, Target, is that traditional enough for ya?

“Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets,” a public relations person wrote to ShapingYouth.

“This practice,” the public relations person added, “is in place to allow us to focus on publications that reach our core guest,” as Target refers to its shoppers.

Word of the exchange quickly spread and the blogosphere did not appreciate the slight. “Target doesn’t participate in new media channels?” asked the Web site for the Word of Mouth Marketing Association. Target “dismisses bloggers” commented the blog for Parents for Ethical Marketing. “Ahem! So bloggers don’t count!” Ms. Jussel chimed in on ShapingYouth.

Why Your Google Reputation Can Hurt Your Career

Canada’s Globe and Mail takes an in-depth look at how your Google reputation can cost you that new job, and I was happy to offer my advice for the piece.

More and more recruiters are turning to Google as part of their due diligence efforts for hiring decisions. The article quotes a couple of incidents where potential employers backed away from offering a job, once they Googled the candidate.

One Toronto-based hirer, who asked not to be named, said that a search of a promising candidate’s name turned up a dating advertisement posted by the applicant that contained “sex-related information that could be seen as bizarre.” When she revealed what she had found to a senior executive in her office, he told her that the applicant “wouldn’t be a good fit for their corporate culture.” As a result, the company discarded the candidate’s application.