USA Today’s Steve Strauss is a recent convert to the value of blogging and in today’s “Ask the Expert” he explains how blogs can help small businesses.
Glancing over his list of benefits, I can’t help but notice that they all point to why a blog is such a great tool for building your online reputation.
- Blogs build a sense of community: By sharing your expertise in a blog, you connect with a lot more people. And as they respond to your posts, a community is created.
- They allow you to plug products and services: But importantly, you are not doing so in an abrasive way. Using the conversational style that is the hallmark of a good blog allows you to share business products in a friendly way.