It has been an interesting week for blogger faux pas. Search Engine Land found itself taking flak for it’s sensational post about obtaining links from Wired’s wiki. Meanwhile, Gizmodo suffered at the hands of its peers for its CES television monitor prank. Both serve as examples of how it’s sometimes impossible to look ahead to the future and determine what the consequences of our actions will be. It’s this lack of prophetic wisdom that pretty much guarantees that despite your best efforts to protect your online reputation from harm, at some point your good name will come under fire.
How you handle the fall-out will pretty much determine how your stakeholders–in this case, readers and fellow bloggers–will adjust their perception of your brand.