“There is only one thing worse than being talked about, that is not being talked about”
Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.
How do you practice Word of Mouth Marketing? Give people a reason to talk about you and make it easy for them to talk about you. After all, good marketing is starting and continuing a conversation.
How many blogs does Google maintain about their products? Over 90! They keep pinging us with messages about updates, features, innovative ways to use their products, new products, and partnerships. The media and bloggers keep writing about them, even small things that would otherwise be boring – like that one more city has been added to Street View.