InmanTV has an interesting video interview with Damon Pace, the CEO of Incredible Agent. About two minutes into the segment, Pace discuss the importance of real estate agents keeping track of their online reputation–especially using Google Alerts.
With the housing market struggling in many parts of the US, home sellers are going to be more discerning about who they select to sell their home. As Pace suggests, they’re going beyond simply asking their friends “which Realtor do you recommend” and are instead turning to social networks and other social media.So, what can a Realtor do to ensure the web presents a positive reflection of their reputation?
Here are some quick thoughts:
- Make sure you’re managing your Google reputation. Relying on the single page profile you get from your brokerage web site, is not enough.