If you’re one of the many companies that doesn’t feel it needs to monitor its online reputation–or perhaps feels its brand is bullet-proof–take a look at what has happened to Apple recently.
Up until a few weeks ago, Apple had a rock-solid reputation–one that any company would desperately love to have.
Then, Apple made a few mistakes:
- It lowered the price of its new iPhone by $200–leaving more than a million owners feeling a little “annoyed”.
- It updated the firmware of the iPhone–leaving many unlocked iPhones as useless bricks.
- It wiped out third-party iPhone applications from phones.
In just a few short weeks, the shine has come off of Apple and it’s not just because of the iPhone. BusinessWeek reports that as the company sells more computers, more customers are realizing that Apple’s customer support sucks.