How about a nice massage to start off your morning? Sorry, no scented oils or sounds of crashing waves here. Instead, we’re talking about the suggestion by TechDirt that Morgan Stanley internet analyst Mary Meeker massaged her YouTube calculations in order to fix a previous mistake.
After having her mistake pointed out to her by none other than Henry Blodget, Meeker went back and fixed the report. But she did more than just correct the math. She also tweaked some of her original assumptions so as to boost the significance of the new advertising scheme. Whereas she originally predicted that ads would be shown on approximately 1% of streams, that number has now been boosted to yield a greater revenue impact. Meeker’s new model now has the company garnering an additional $75-$189 million in net revenue over the coming year, as compared to the $720,000 that her original model predicted.