Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes.
Mills attended FM Publishing’s Conversational Marketing Summit and is somewhat skeptical that marketing and conversations can mix together.
Hold on. Who asked marketers to join readers online? I know blog publishers need to make money, and they do earn revenue off regular old text, video and banner ads. But I’m suspicious when the “conversation” is initiated by the marketer and not the consumer.
And what’s this with the slogan of the conference–”Brands are conversations”? No, they aren’t.