It seems the New York Times search engine optimization efforts are working well–maybe a little too well for some.
Now that more of the NYT’s archives are appearing in Google’s search results, many individuals are finding their past is catching up with them. Worse, it’s the NYT’s version of their past that contains misinformation.
People are coming forward at the rate of roughly one a day to complain that they are being embarrassed, are worried about losing or not getting jobs, or may be losing customers because of the sudden prominence of old news articles that contain errors or were never followed up.
As publishers struggle to compete with new media sources, they’re going to find more and more instances of stories that are outdated or don’t include any updates.