There has been plenty of chatter in the last couple of days about ways that people could be negatively affecting your search engine marketing strategy. People are right to be worried, you only have to look at your search referrals to see how many people are typing in your brand name into the search engines. If thereâ€™s some mud slinging going on in your SERPs; plenty of people could end up reading it.
The Google results arenâ€™t the only battle ground for disgruntled customers or unethical competitors. Everyman and his dog are getting involved in social media, and itâ€™s here where the next round of fights will take place. So itâ€™s worth thinking about where and how your rivals could be doing damage to your business.