If you are the NBA you should be feeling pretty good right now. Despite a strike shortened seasn you just ended on a very high note where your most loved and hated player, LeBron James, finally got his ring (although his big mouth lessened the impact since he was talking about 7 championships in Miami but no one said he was sharp).
The trouble is that though the season ended with a bang how do you make headlines now? Well, you have a player who ultimately gets fined $50,000 for using an anti-gay direct message on Twitter and your esteemed commissioner uses the subject of wife beating as a wedge against a pesky reporter. In this world of online reputation potholes the league is now axle deep in two when it should be promoting one of its greatest moments. All of this after the league went through the trouble of putting on the first annual social media awards show!