Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong.
Tiger, on the other hand, is trying to remake his once invincible image and Nike is going along for the ride. What’s creating controversy is while Armstrong has been vilified for his version of cheating, Woods is getting a much different treatment from Nike as he rebounds from HIS version of cheating (which was about marital infidelity and not the game he plays, for now at least).
So now Tiger has fought his way back to the top of his profession as he regains the number 1 ranking in the world of golf. Nike’s response? This message that was put throughout their social channels.