Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

Tiger, Nike, Winning, Social Media and Reputation

Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong.

Tiger, on the other hand, is trying to remake his once invincible image and Nike is going along for the ride. What’s creating controversy is while Armstrong has been vilified for his version of cheating, Woods is getting a much different treatment from Nike as he rebounds from HIS version of cheating (which was about marital infidelity and not the game he plays, for now at least).

So now Tiger has fought his way back to the top of his profession as he regains the number 1 ranking in the world of golf. Nike’s response? This message that was put throughout their social channels.

Which Social Media Memes Are Talking About Your Company? [infographic]

We could use a boring list to explain the different types of stakeholders talking about your brand, but instead, we’ll share Trackur’s fun infographic.

Trackur-Talking-About-You

Is Reuters’ Social Media Staffer’s Indictment Their Problem or His?

Matthew KeyesThis story might be categorized as a cautionary tale regarding making sure you are hiring social media experts whose past might not come back to cause some pain for your company.

According to CBS News, Reuters has an employee that may have been a little less than loyal to a previous employer.

The deputy social media editor of Reuters news service was charged by a district court in California with conspiracy for leaking information about one of his former employers to Anonymous, the hacking collective.

The Department of Justice accuses Matthew Keys, 26, of providing Anonymous with log-in information to a computer server belonging to the Tribune Company in December 2010. Keys worked for Sacramento-based television station KTXL FOX 40, owned by the Tribune Company, as a web producer until he was terminated in October 2010.

Free Online Reputation Management & Monitoring Webinar March 21st

Free ORM WebinarDo you like your reputation?

Yes? Then I have a free webinar that will help you protect it.

No? Then I have a free webinar that will help you improve it.

I’m teaming up with Janet Driscoll Miller and Chris Gatewood to provide a free online webinar on March 21st at 2pm ET. The 60 minute webinar will teach you:

  • How to identify the reputations and channels important to your company
  • The key steps for setting up reputation monitoring
  • How to be proactive in building your online reputation
  • How to protect your reputation from defamation
  • What legal recourse you have against your detractors
  • How to clean up your Google reputation
  • The steps needed to restore your good name

Yahoo Finds It Still Gets Attention As Industry Responds to Work-at-Home Edict

There's No Place Like YahooSay what you want about Yahoo! people are still paying attention even if it’s not around their products.

With the gall of someone who simply wants to make their company better, Marissa Mayer’s policy that eliminates the work-at-home culture from the Yahoo employees’ tool belt, has created a stir in the industry. Why? Looks like it’s because people are a little over-reactive, bored, dimwitted or all of the above, quite honestly.

Mercurynews.com reports

Appearing to acknowledge the uproar over its recent move to order telecommuting workers back to the office, Yahoo! issued a brief statement Tuesday to assert that it wasn’t offering a broad judgment on the practice of working from home.

“This isn’t a broad industry view on working from home — this is about what is right for Yahoo right now,” said the statement from a Yahoo spokesperson.

Yelp’s Review Filter According to CEO Jeremy Stoppelman

Yelp is one of the more interesting Internet stories there is in the market today. All at once revered and hated it is an important piece of the SMB and more directly, local Internet marketing landscape.

Yelp’s review filter is one area that gets a lot of attention. In this video, Yelp CEO Jeremy Stoppelman tells Yelps’ side of the story (hat tip to Greg Sterling). Ironically the video is on YouTube which is a Google property which is supposed to be Yelp’s arch enemy in the local space. That is unless of course hosting the video elsewhere wouldn’t get as many views, right?

So this is a nice point of view of the filter and the wonders it does. On the other hand, it’s quite easy for one to discover the dark side of Yelp and some of the supposed abuses it dishes out to business owners.

Amazon Fires Contractor and Gets Ahead of Corporate Reputation Concerns

Amazon-LogoMaybe Amazon is taking a real lesson from fellow corporate giant Apple and their seemingly endless woes with having Foxconn as a manufacturer of some of the world’s most popular products. The massive online retailer is getting out in front of what could be a blown up out of proportion situation (as just about anything and everything is these days anyway) by cutting ties with a German company of questionable character.

The Washington Post reports

Online retailer Amazon reacted to mounting criticism Monday by firing a security company named in a German television documentary about alleged mistreatment of foreign temporary workers.

An Amazon spokeswoman in Germany said the company had ended its relationship with Hensel European Security Services “with immediate effect.”