Marketing Pilgrim's Reputation Channel

Marketing Pilgrim's Reputation Channel is sponsored by Trackur.

eBay Practices Damage Control with Virginia Tech Gunman Accusations

When you’re one of the world’s largest brands, the last thing you want is to be associated with a crime as heinous as the recent Virginia Tech shootings.

eBay has been accused of being the site from which Cho Seung-Hui purchased ammunition for his two handguns. The company has reacted quickly to refute this accusation, stating that it does not sell ammunition while conceding Cho Seung-Hui did purchase ammunition clips and gun holsters.

“Empty ammunition clips and gun holsters are unregulated items that can be legally bought and sold on eBay as well as in retail stores across the US. However, we are saddened that Mr. Cho purchased on eBay any item that may be linked with his actions last week,” the company said in a statement.

Distilled’s Reputation Monitor Simplifies Feed Monitoring

If you care about your company brand, you should already know that it is vital to monitor the web to determine what is being said about you and catch any potential reputation crisis early.

Up until now, monitoring your own reputation meant either using a reputation management firm or perhaps setting up your own series of alerts and feeds. The do-it-yourself approach just became a little easier thanks to Distilled’s Reputation Monitor.

Distilled is a former consulting client of mine, and they’ve developed Reputation Monitor to help businesses track what is being said about them, without having to trawl through multiple feeds each day. One of the additional strengths of Reputation Monitor is its ability to filter out duplication, focus in on particular keywords or URLs that truly relate to your company, and also assign a value to help you understand the likelihood the item is actually about your company.

Can Blogosphere Force Amazon to Withdraw Alexaholic Lawsuit?

Amazon CEO Jeff Bezos has been caught saying one thing and doing another. According to ZDNet, while Bezos was chatting at the Web 2.0 conference and promoting his company’s S3 hosting service to the crowd, he was quietly suing the pants off of Alexaholic.

Quietly that is, until host Tim O’Reilly put Bezos on the spot.

O’Reilly asked Bezos point blank about the whole Alexa versus Alexaholic…Bezos seemed to be caught completely off guard by this question and tried to explain Alexa’s stand with that age old “intellectual property” and “trademark” line. It was clear that all O’Reilly wanted to see was a shift in Alexa’s policies, to be more open with the Web 2.0 community, and to hopefully foster an amicable solution for a service that he really liked and respected. That being Statsaholic. 

Spock Hopes to Make Your Face the Final Frontier

I’m not quite sure where Spock got its name – maybe they picked up the domain for cheap and liked the name recognition – but the people search engine behind it, looks impressive.

Michael Arrington has the exclusive screenshots of the new service that aims to index and aggregate information on individuals, and help the many millions of us that use search engines to research the famous and not-so famous.

Similar services already exist – LinkedIn, Zoominfo and Naymz are among the many that come to mind – but Spock is aiming to scour the web, scrub it of duplication and even allow people to claim their profile page.

Your Online Identity Could Ruin Your Love Life

It’s not just potential employers that are Googling your name, you also have to worry about your next date doing the same. According to AP, more people than ever are using Google as a free background checker, before deciding whether to risk dinner and a movie with someone.

The results can be enlightening, surprising and, sometimes, a little disturbing…In her dating life, she regularly did online research on her dates and turned up, among other things, “bizarre” fetishes and a guy who was fascinated with vampires.

It’s not just Google potential mates use to get the 411 on a new beau. Many young daters are digging into their social networks, using MySpace or Facebook to see what they can learn about their next date.

Why You Can’t Simply "Destroy" Your Online Past

The latest Business Week article, “Web Attack“, looks at how you should monitor your web reputation and steps you can take to try and respond to negative reviews, blogs and forums, etc.

Reputation monitoring and management is a vital tactic for any company (or individual) interested in what the web has to say about them, but it’s important to know that “engaging” your critics does not mean using an automated process to squash them. You can’t hope to hire a firm to wipe out your past transgressions, if you’re not changing your habits and reaching out to those who challenge you.

That’s why it’s important to highlight this bold claim by ReputationDefender…

Get Your Free Online PR Briefing

Now that E-consultancy is fully on my radar – and in my inbox – I’m impressed by the amount of free content that comes out of this UK marketing resource.

Today, our readers can head on over to their site and pick up a free copy of their “Online PR Briefing“, which covers:

  • What is Online PR?
  • Which department or agency should own Online PR?
  • SEO and Online PR
  • Importance of bloggers
  • Affiliates and Online PR
  • Brands and Forums

We’ll assume it’s just an oversight that they didn’t include our “Beginners Guide to Online Reputation Monitoring” in their list of resources. ;-)